Australian rugby has reached its lowest point. How did it get here?
This represents Australia’s worst result in a World Cup match and its biggest-ever losing margin to Wales.
- This represents Australia’s worst result in a World Cup match and its biggest-ever losing margin to Wales.
- And it will almost certainly end Australia’s 2023 World Cup campaign at the group stage for the first time.
Sport Management 101: Investing in grassroots and junior development
- The AFL understands this investment in the grassroots level is not only vital to producing the next batch of superstar players, but also key to ensuring the sport remains embedded within local communities.
- Rugby Australia has not valued this necessity, with World Cup results illustrating the deleterious impact of falling behind competitors when it comes to grassroots investment.
- We discovered the code’s professionalisation in the mid-1990s resulted in a drastic shift in how the organisation spent its money.
- A clear implication from the analysis was a significant divestment from grassroots development in the past 20 years.
- In 2001, 13.76% of Rugby Australia expenditure (A$7.06 million) related to community rugby.
Fighting a losing battle for talent
- Read more:
Are the Wallabies' struggles a sign of rugby union's decline in Australia? - This is particularly the case for Pasifika rugby players, for whom maximising professional incomes is tied to familial and cultural priorities.
- The salary caps (the total value a team can spend on player salaries) of the codes are instructive.
- Poor Wallaby performances will only drive up the cost of buying established talent.
Where to next for rugby union in Australia?
- Rugby Australia is in an increasingly perilous market position, with declining on-field performance only adding to a vicious spiral of downward pressures.
- It was announced in recent days that Rugby Australia has disengaged from private equity discussions on account of disappointing valuations.
- In 1996, rugby union’s overall revenue ($21 million) was a quarter of the AFL’s ($85 million).
- Rugby Australia’s semi-professional women’s rugby program is now firmly behind both other national rugby unions, as well as the many vibrant domestic women’s leagues such as the Women’s Big Bash League, AFLW and NRLW.