Chili's Grill & Bar Turns Focus to Enhanced CRM Program with Vice President of Marketing, Agency Additions
DALLAS, Sept. 14, 2023 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced the additions of industry veteran Steve Kelly as vice president of marketing and award-winning business agency GALE as CRM agency of record. Both moves allow Chili's® Grill & Bar to serve Guests in a more compelling way as the brand revamps its digital presence.
- DALLAS, Sept. 14, 2023 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced the additions of industry veteran Steve Kelly as vice president of marketing and award-winning business agency GALE as CRM agency of record.
- Both moves allow Chili's® Grill & Bar to serve Guests in a more compelling way as the brand revamps its digital presence.
- Kelly, known for his strong digital strategy and creativity during his more than 15 years with Yum!
- Brands, will oversee key pillars of the Chili's marketing strategy including CRM, loyalty, digital experience, third-party delivery, and paid media strategy and execution.