Aaker

ZION & ZION RELEASES PART 2 OF STUDY ON HOW CONSUMERS PERCEIVE PERSONALITIES OF 45 TOP U.S. BRANDS

Retrieved on: 
Thursday, February 2, 2023
Zion, Perception, Hajji, Personality, Crude Oil Windfall Profit Tax Act of 1980, BPA, Aaker, Marketing, Crude

PHOENIX , Feb. 2, 2023 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released part two of a study that explores the relative brand personalities of 45 top U.S. brands. In part two of the four-part study, the Zion & Zion research team explored six dimensions of brand personality utilizing Freling, Crosno, and Henard's (2011) brand personality appeal dimensions (BPA) and Haji's (2014) negative brand personality dimensions (NegBP).

Key Points: 
  • Study Is Most Comprehensive Comparative-Brand-Personality Study To Date Of U.S. Brands
    PHOENIX , Feb. 2, 2023 /PRNewswire/ -- Zion & Zion , a full-service, global marketing agency, released part two of a study that explores the relative brand personalities of 45 top U.S. brands.
  • In part two of the four-part study, the Zion & Zion research team explored six dimensions of brand personality utilizing Freling, Crosno, and Henard's (2011) brand personality appeal dimensions (BPA) and Haji's (2014) negative brand personality dimensions (NegBP).
  • BPA scales applied in this study measure the dimensions of Brand Personality Clarity and Brand Personality Originality with a total of nine traits.
  • "Combined, the BPA and the NegBP scales significantly extend our understanding of brands and their personalities," said Zion & Zion CEO Aric Zion.

ZION & ZION CONDUCTS STUDY ON HOW CONSUMERS PERCEIVE PERSONALITIES OF 45 TOP U.S. BRANDS

Retrieved on: 
Wednesday, November 23, 2022
Apple, Personality, Macdonald, Research report, NASCAR, Goodwill, Phoenix Suns, CVS, Zion, BD (company), Amazon, TV, Bally Sports, Competence, Excitation, Disney Streaming Services, Nike, Bill & Melinda Gates Foundation, Wells Fargo, American Eagle Outfitters, McDonald's, 2020–21 Phoenix Suns season, Marketing, Walmart, Aaker, Data visualization, Bottled water, Retail, PHOENIX

PHOENIX, Nov. 22, 2022 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released a study that explored the relative brand personalities of 45 top U.S. brands. This study, the first in a series of four, introduces the industries and brands, sheds light on the different facets of brand personality in the Aaker scale and provides high-level results.

Key Points: 
  • Study is most comprehensive comparative-brand-personality study to date of U.S. brands
    PHOENIX, Nov. 22, 2022 /PRNewswire/ -- Zion & Zion , a full-service, global marketing agency, released a study that explored the relative brand personalities of 45 top U.S. brands.
  • The Zion & Zion research team selected brands based on established brand value and industry leadership rankings.
  • View the full research report here: Part I: The Brand Personality Of 45 Major U.S. Brands .
  • Learn more at http://www.zionandzion.com or follow us on Twitter @ZIONandZION , Instagram @zionandzion , Facebook @ZionandZionAgency and LinkedIn Zion & Zion.

Codexis Adds Dr. Jennifer L. Aaker to its Board of Directors

Retrieved on: 
Thursday, August 6, 2020
Codexis, Jennifer Aaker, Aaker, Electronic Arts, Business, Video game companies, Video game industry

REDWOOD CITY, Calif., Aug. 06, 2020 (GLOBE NEWSWIRE) -- Codexis, Inc. (Nasdaq: CDXS), a leading protein engineering company and developer of high-performance enzymes, announced the appointment of Jennifer L. Aaker, Ph.D. to its board of directors, expanding membership to nine directors.

Key Points: 
  • REDWOOD CITY, Calif., Aug. 06, 2020 (GLOBE NEWSWIRE) -- Codexis, Inc. (Nasdaq: CDXS), a leading protein engineering company and developer of high-performance enzymes, announced the appointment of Jennifer L. Aaker, Ph.D. to its board of directors, expanding membership to nine directors.
  • Dr. Aaker is the General Atlantic Professor at the Stanford Graduate School of Business, and a leading behavioral scientist, scholar, and best-selling author.
  • Recognizing the ambitious growth strategy for Codexis and the importance of reshaping and aligning our organization and our corporate identity for that purpose, this as an ideal time to welcome Dr. Jennifer Aaker to the board.
  • I look forward to combining the power of technology with human-centered design to help to create a strong future for Codexis.

David Aaker Releases New Book About Driving Growth in the Digital Age

Retrieved on: 
Tuesday, April 7, 2020
Business, Market economics), David Aaker, Prophet, Product management, Aaker, Brand, Marketing

SAN FRANCISCO, April 07, 2020 (GLOBE NEWSWIRE) -- David Aaker, Vice Chairman of the global growth consultancy Prophet ( www.prophet.com ), has released his 17th book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, a playbook for marketing and business leaders seeking new avenues of growth via marketing and branding.

Key Points: 
  • SAN FRANCISCO, April 07, 2020 (GLOBE NEWSWIRE) -- David Aaker, Vice Chairman of the global growth consultancy Prophet ( www.prophet.com ), has released his 17th book, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, a playbook for marketing and business leaders seeking new avenues of growth via marketing and branding.
  • The alternative, my brand is better than your brand competition, rarely generates growth and is so not fun, explains David Aaker.
  • The ONLY way to grow in the digital age is with "must haves that define game-changing subcategories.
  • In the book, Aaker shares that digital transformation plays an increasingly crucial role in achieving strategic growth.