Jennifer Aaker

Codexis Adds Dr. Jennifer L. Aaker to its Board of Directors

Retrieved on: 
Thursday, August 6, 2020
Codexis, Jennifer Aaker, Aaker, Electronic Arts, Business, Video game companies, Video game industry

REDWOOD CITY, Calif., Aug. 06, 2020 (GLOBE NEWSWIRE) -- Codexis, Inc. (Nasdaq: CDXS), a leading protein engineering company and developer of high-performance enzymes, announced the appointment of Jennifer L. Aaker, Ph.D. to its board of directors, expanding membership to nine directors.

Key Points: 
  • REDWOOD CITY, Calif., Aug. 06, 2020 (GLOBE NEWSWIRE) -- Codexis, Inc. (Nasdaq: CDXS), a leading protein engineering company and developer of high-performance enzymes, announced the appointment of Jennifer L. Aaker, Ph.D. to its board of directors, expanding membership to nine directors.
  • Dr. Aaker is the General Atlantic Professor at the Stanford Graduate School of Business, and a leading behavioral scientist, scholar, and best-selling author.
  • Recognizing the ambitious growth strategy for Codexis and the importance of reshaping and aligning our organization and our corporate identity for that purpose, this as an ideal time to welcome Dr. Jennifer Aaker to the board.
  • I look forward to combining the power of technology with human-centered design to help to create a strong future for Codexis.

Zion & Zion Conducts Brand Personality Factor Analysis in a Quick Service Restaurant Context

Retrieved on: 
Wednesday, May 29, 2019
Marketing, Product management, Factor analysis, Market economics), Microeconomics, Psychometrics, QSR, Brand, Confirmatory factor analysis, Jennifer Aaker, Quick, Exploratory factor analysis

In this study, Zion & Zion continues to deepen understanding of quick service restaurant (QSR) brand personality measurement through factor analysis by determining how well the five dimensions of brand personality (Sincerity, Competence, Excitement, Sophistication and Ruggedness) apply to assessing QSR brands.

Key Points: 
  • In this study, Zion & Zion continues to deepen understanding of quick service restaurant (QSR) brand personality measurement through factor analysis by determining how well the five dimensions of brand personality (Sincerity, Competence, Excitement, Sophistication and Ruggedness) apply to assessing QSR brands.
  • The full report is available here: Brand Personality Factor Analysis in a Quick Service Restaurant Context
    The findings of Zion & Zion's research reveal significant implications for brand marketers and academic researchers:
    Our exploratory factor analysis (EFA) strongly suggests that Authenticity is an important new dimension for studying the brand personalities of QSR chains.
  • Stanford professor Jennifer Aaker's original brand personality research only included one restaurant chain (McDonald's) as part of developing and validating her Dimensions of Brand Personality.
  • However, our confirmatory factor analysis (CFA) has established that her original brand personality framework is valid in a QSR context.