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Zion and Zion Study: Chase Beats Wells Fargo and Bank of America - Brand Personalities of Top Three U.S. Banks Revealed

Retrieved on:

Thursday, March 14, 2024

Bank of America, Excitation, Regression analysis, Wells Fargo, Bank, Research, Competence, Zion, Chase, Sincerity, Retail

In the seventh study, the Zion & Zion research team explored brand personalities of the top three U.S. banks and the impact of those personalities on performance.

Key Points:

In the seventh study, the Zion & Zion research team explored brand personalities of the top three U.S. banks and the impact of those personalities on performance.
In a prior study the Zion & Zion research team explained how its measure of brand performance captures multiple desirable consumer behaviors into a single outcome measure.
In this study, we use regression analysis to understand how the 11 brand dimensions drive brand performance for three of the top companies in the banking industry: Bank of America, Wells Fargo and Chase.
"These findings emphasize the power of brand differentiation in capturing consumer loyalty," said Zion & Zion CEO Aric Zion.

Brand Personalities of Top Four U.S. Airlines Revealed in Zion & Zion Study

Retrieved on:

Wednesday, January 10, 2024

Southwest Airlines, Competence, Zion, Sincerity, Delta Air Lines, Regression analysis, Retail

In the sixth study, the Zion & Zion research team explored brand personalities of the top four U.S. airlines and the impact of those personalities on performance.

Key Points:

In the sixth study, the Zion & Zion research team explored brand personalities of the top four U.S. airlines and the impact of those personalities on performance.
In a prior study the Zion & Zion research team explained how its measure of brand performance captures multiple desirable consumer behaviors into a single outcome measure.
In this study, we use regression analysis to understand how the 11 brand dimensions drive brand performance for four of the top companies in the airline industry: United Airlines, American Airlines, Delta Airlines and Southwest Airlines.
"Brands need to consider how they want their brand to be viewed by consumers and look for ways to distinguish themselves from the pack," said Zion & Zion CEO Aric Zion.

THE DARK SIDE OF BRAND PERSONALITY - HOW NEGATIVE BRAND PERSONALITY AFFECTS 45 MAJOR U.S. BRANDS

Retrieved on:

Thursday, August 24, 2023

Zion, Wells Fargo, Marketing

PHOENIX, Aug. 24, 2023 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released part five of its multi-part study that explored the relative brand personalities of 45 top U.S. brands. The brands were selected based on a variety of established rankings. In the fifth study, the Zion & Zion research team explored the topic of negative brand personality.

Key Points:

In the fifth study, the Zion & Zion research team explored the topic of negative brand personality.
"While brand personality is an oft-discussed topic in marketing, 'negative brand personality traits' are seldom mentioned, but extremely important," said Zion & Zion CEO Aric Zion.
In this study, the Zion & Zion team investigated the dark side of brand personality and assessed 45 major U.S. brands on the negative brand personality (NegBP) scale developed by Haji (2014).
Although major U.S. brands scored low on NegBP, even small variations in negative perceptions can have a disproportionately large impact on brand performance.

THE BRAND PERFORMANCE EQUATION. THE 11 BRAND PERSONALITY DIMENSIONS AND HOW THEY CONTRIBUTE TO BRAND PERFORMANCE

Retrieved on:

Thursday, June 29, 2023

Regression analysis, Personality, Zion, Research, Attitude, Marketing

PHOENIX, June 29, 2023 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released part four of a multi-part study that explores the relative brand personalities of 45 top U.S. brands. In this study, the Zion & Zion research team explored the impact various brand personality dimensions have on brand performance.

Key Points:

In this study, the Zion & Zion research team explored the impact various brand personality dimensions have on brand performance.
Our data science team then used regression analysis to identify how the 11 brand personality dimensions drive brand performance and to what extent.
The study showed that competence is the brand personality dimension that has the highest impact on brand performance; followed by sincerity, while ruggedness has the lowest impact.
The high ranking of the impact of NegBP underscores the importance of understanding the dark side of brand personality.

Synthetic Grass Putting Green Wows Guests with a Backyard Oasis

Retrieved on:

Thursday, May 25, 2023

Wasatch Front, Friends, Zion, Foot, Month, Zion National Park, SGW, Sunlight, UV, Pet, Family, Rain, Rocky Mountains

One Highland homeowner tasked Backyard Greens with installing a personal synthetic grass putting green in their backyard so they could practice their swing any time they pleased.

Key Points:

One Highland homeowner tasked Backyard Greens with installing a personal synthetic grass putting green in their backyard so they could practice their swing any time they pleased.
Backyard Greens recently installed more than 2,250 square feet of Synthetic Grass Warehouse's True Putt , Nature's Best , and Pet Turf artificial grass in a home in Highland, UT.
TigerTurf True Putt artificial grass, used for the putting green surface, features vibrant field green blade tones and has a pile height of one inch.
Backyard Greens proudly serves clients in Utah and throughout the western United States, offering residential and commercial artificial grass installation with a focus on synthetic turf putting greens.

Zion Oil & Gas, Inc. Announces Significant Progress and Launch of a New Unit Program

Retrieved on:

Thursday, May 18, 2023

Translation unit (programming), DSPP, Zion, Unit, Ministry, Trust, AMI, OTCQX, Chairperson, Oil shale

"We have seen God's hand guiding us as we make significant strides toward our mission of providing oil and gas for Israel's economic and political independence," said Rob Dunn, CEO of Zion Oil & Gas.

Key Points:

"We have seen God's hand guiding us as we make significant strides toward our mission of providing oil and gas for Israel's economic and political independence," said Rob Dunn, CEO of Zion Oil & Gas.
The company owns its drilling rig, a substantial advantage that eliminates past challenges of securing one.
As pioneers in their field, Zion Oil & Gas conducted the first and only commercial 3D seismic testing in Israel.
Zion is also excited to announce a new Unit Program running from May 15, 2023, to June 15, 2023.

MARIA BECERRA, ONE OF THE MOST STREAMED ARTISTS IN LATIN AMERICA, SIGNS WITH WARNER MUSIC LATINA IN NEW JOINT VENTURE WITH 300 ENTERTAINMENT

Retrieved on:

Wednesday, May 10, 2023

MIAMI, May 10, 2023 /PRNewswire/ -- Latin GRAMMY nominated Argentine superstar, Maria Becerra, joins Warner Music Latina's artist roster – alongside Warner Music Group labelmate 300 Entertainment – to take her career to the next level. In a short time-span, Maria Becerra has become an undeniable global force, positioning herself as one of the top five most listened to female Latin artists on Spotify's Top Global charts. "La Nena de Argentina" just received the Visionary award at Billboard's inaugural Latin Women in Music gala, and has won numerous awards and received multiple nominations (Latin GRAMMYs, Latin American Music Awards, MTV MIAW, Premios Tu Música Urbano and Premio Lo Nuestro, among others), selling out concerts around the world. In March, she gave a blowout performance at the closing of the prestigious Lollapalooza festival in Argentina, where she dazzled more than 100,000 spectators and recently sold out her show at the emblematic Movistar Arena in Chile.

Key Points:

MIAMI, May 10, 2023 /PRNewswire/ -- Latin GRAMMY nominated Argentine superstar, Maria Becerra, joins Warner Music Latina's artist roster – alongside Warner Music Group labelmate 300 Entertainment – to take her career to the next level.
Maria Becerra signed to 300 Entertainment in 2020, becoming the first Latin artist to join the label's roster.
"It's an honor to have Maria Becerra join us at Warner Music Latina.
Maria is also currently working on new music that is slated to release soon.

ZION & ZION RELEASES PART 3 OF STUDY ON HOW CONSUMERS PERCEIVE PERSONALITIES OF 45 TOP U.S. BRANDS

Retrieved on:

Friday, March 24, 2023

AIC, Perception, Personality, Zion, Wells Fargo, Akaike information criterion, Online shopping, Retail

PHOENIX, March 24, 2023 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released part three of a study that explores the relative brand personalities of 45 top U.S. brands. In part three of multi-part study, the Zion & Zion research team explored how brand personalities form groups or clusters of similar brand perception.

Key Points:

PHOENIX, March 24, 2023 /PRNewswire/ -- Zion & Zion , a full-service, global marketing agency, released part three of a study that explores the relative brand personalities of 45 top U.S. brands.
In part three of multi-part study, the Zion & Zion research team explored how brand personalities form groups or clusters of similar brand perception.
Being perceived negatively by some consumers may be acceptable if the brand's target segment sees the brand in a positive light."
Two brands form their own cluster at the opposite end of the scale, Wells Fargo and Facebook, both beset by recent scandals tarnishing their brands.

Advisors Lucas Mijares and Jesse Ettlin Join LPL Financial to Launch Zion Capital Wealth Management

Retrieved on:

Wednesday, March 15, 2023

Lukas Ettlin, Quality of life, Eye, Friends, Sailor, Zion, Partnership, RIA, Environment, LPLA, Business development, LPL, Financial adviser

CHARLOTTE, N.C., March 15, 2023 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq: LPLA) announced today that financial advisors Lucas Mijares and Jesse Ettlin have launched an independent practice, Zion Capital Wealth Management, and joined LPL Financial’s broker-dealer, RIA and custodial platforms.

Key Points:

CHARLOTTE, N.C., March 15, 2023 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq: LPLA) announced today that financial advisors Lucas Mijares and Jesse Ettlin have launched an independent practice, Zion Capital Wealth Management, and joined LPL Financial’s broker-dealer, RIA and custodial platforms.
The advisors of Zion Capital Wealth Management reported having served $185 million in advisory, brokerage and retirement plan assets*.
Based in Grass Valley, Calif., Zion Capital Wealth Management is led by managing partners and co-founders Mijares and Ettlin.
Friends and colleagues since 2016, the advisors said their shared values and convictions led them to establish Zion Capital.

ZION & ZION RELEASES PART 2 OF STUDY ON HOW CONSUMERS PERCEIVE PERSONALITIES OF 45 TOP U.S. BRANDS

Retrieved on:

Thursday, February 2, 2023

Zion, Perception, Hajji, Personality, Crude Oil Windfall Profit Tax Act of 1980, BPA, Aaker, Marketing, Crude

PHOENIX , Feb. 2, 2023 /PRNewswire/ -- Zion & Zion, a full-service, global marketing agency, released part two of a study that explores the relative brand personalities of 45 top U.S. brands. In part two of the four-part study, the Zion & Zion research team explored six dimensions of brand personality utilizing Freling, Crosno, and Henard's (2011) brand personality appeal dimensions (BPA) and Haji's (2014) negative brand personality dimensions (NegBP).

Key Points:

Study Is Most Comprehensive Comparative-Brand-Personality Study To Date Of U.S. Brands
PHOENIX , Feb. 2, 2023 /PRNewswire/ -- Zion & Zion , a full-service, global marketing agency, released part two of a study that explores the relative brand personalities of 45 top U.S. brands.
In part two of the four-part study, the Zion & Zion research team explored six dimensions of brand personality utilizing Freling, Crosno, and Henard's (2011) brand personality appeal dimensions (BPA) and Haji's (2014) negative brand personality dimensions (NegBP).
BPA scales applied in this study measure the dimensions of Brand Personality Clarity and Brand Personality Originality with a total of nine traits.
"Combined, the BPA and the NegBP scales significantly extend our understanding of brands and their personalities," said Zion & Zion CEO Aric Zion.