NAD Finds AT&T's "Faster Internet Experience" Claim Supported in Large File Upload and Self-Comparative Contexts; Advertiser Appeals Other Findings
NAD also noted that the challenged ads conflate performance claims for higher tiers of service with introductory tier price offers.
- NAD also noted that the challenged ads conflate performance claims for higher tiers of service with introductory tier price offers.
- NAD foundthat on the AT&T Fiber webpage, the "faster internet experience" claim in a self-comparative context is supported.
- NAD also determined that the "faster internet experience" claim was substantiated in the limited context of depicting or discussing a large file upload.
- Further, based on the evidence, NAD determined that AT&T's speed consistency claim as it appears on the Internet, High Speed Internet, and Internet 1000 webpages was substantiated.