CARU

National Advertising Review Board Recommends Johnson & Johnson Discontinue "#1 Dermatologist Recommended Skincare Brand" Claim for Neutrogena

Wednesday, October 20, 2021 - 4:00pm

NEW YORK, Oct. 20, 2021 /PRNewswire/ --A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Johnson & Johnson Consumer Inc. (JJCI) discontinue the claim that its Neutrogena brand is the "#1 Dermatologist Recommended Skincare Brand."

Key Points: 
  • NEW YORK, Oct. 20, 2021 /PRNewswire/ --A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Johnson & Johnson Consumer Inc. (JJCI) discontinue the claim that its Neutrogena brand is the "#1 Dermatologist Recommended Skincare Brand."
  • The advertising at issue had been challenged by L'Oral USA, Inc. before BBB National Programs' National Advertising Division (NAD).
  • 6926 ), JJCI appealed NAD's recommendation to discontinue the claim "#1 Dermatologist Recommended Skincare Brand," as well as NAD's determination that the challenge was not foreclosed by NAD's prior decision in Neutrogena Corporation (Neutrogena Products), Report #4881, NAD/CARU Reports (July 2008).
  • About the National Advertising Review Board:The National Advertising Review Board(NARB)is the appellate body for BBB National Programs' advertising self-regulatory programs.

National Advertising Division Finds Certain Verizon 5G Claims Supported; Recommends Modification or Discontinuation of Others

Tuesday, October 19, 2021 - 2:00pm

The claims, which appeared in advertising for Verizon's 5G wireless service, were challenged by T-Mobile US, Inc.

Key Points: 
  • The claims, which appeared in advertising for Verizon's 5G wireless service, were challenged by T-Mobile US, Inc.
    Verizon markets its 5G network with two separate names:
    5G UWB, which operates on the mmWave bandwidth.
  • NAD considered whether certain challenged advertisements obscure the differences between 5G Nationwide and 5G UWB and convey the misleading message that the performance benefits of 5G UWB are available when consumers are connected to Verizon's 5G Nationwide network or its 5G network generally.
  • A series of commercials narrated by Verizon engineers reasonably convey the unsupported message that the touted performance benefits of 5G UWB are available throughout Verizon's 5G Network and recommended that these claims be discontinued.
  • Certain claims made on social media obscured the differences between 5G Nationwide and 5G UWB, and recommended that Verizon discontinue the following claims:
    "Experience Verizon 5G.

National Advertising Review Board Finds Certain AT&T Comparative Advertising Claims Supported; Recommends Discontinuation or Modification of Others

Thursday, October 14, 2021 - 2:00pm

NEW YORK, Oct. 14, 2021 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that AT&T Services, Inc. properly supported certain comparative advertising claims for its fiber-optic internet service in one commercial and one internet video advertisement.

Key Points: 
  • NEW YORK, Oct. 14, 2021 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that AT&T Services, Inc. properly supported certain comparative advertising claims for its fiber-optic internet service in one commercial and one internet video advertisement.
  • AT&T discontinue or modify one commercial which communicated unsupported claims that AT&T's fiber service is superior to cable services for videoconferencing and reliability.
  • The advertising at issue had been challenged by Comcast Cable Communications, Inc. before the National Advertising Division (NAD).
  • About the National Advertising Review Board (NARB):The National Advertising Review Board(NARB)is the appellate body for BBB National Programs' advertising self-regulatory programs.

ChromaDex, Inc. Discontinues Advertising Claims for Tru Niagen Dietary Supplement Following National Advertising Division Challenge

Tuesday, October 5, 2021 - 2:00pm

NEWYORK, Oct. 5, 2021 /PRNewswire/ --Following a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD's routine monitoring of national advertising for truth and transparency, the advertiser ChromaDex, Inc. permanently discontinued advertising claims regarding the performance benefits of its Tru Niagen dietary supplement.

Key Points: 
  • NEWYORK, Oct. 5, 2021 /PRNewswire/ --Following a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD's routine monitoring of national advertising for truth and transparency, the advertiser ChromaDex, Inc. permanently discontinued advertising claims regarding the performance benefits of its Tru Niagen dietary supplement.
  • All BBB National Programs case decision summaries can be found in the case decision library .
  • About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
  • About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.

NAD Finds Certain Environmental Benefit Claims for Quilted Northern Ultra Soft & Strong Bathroom Tissue Supported; Recommends Modification of Others

Tuesday, September 28, 2021 - 2:00pm

NEW YORK, Sept. 28, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that Georgia-Pacific Consumer Products LP provided a reasonable basis for certain the environmental benefit claims referenced below for its Quilted Northern Ultra Soft & Strong Bathroom Tissue, including tree-planting claims, energy-efficient-manufacturing claims, real-life energy and water savings examples, and sustainability claims, and that all such claims were substantiated. NAD recommended, however, that several certain of these claims be modified to more clearly disclose the basis for the claims and to avoid communicating unsupported messages.

Key Points: 
  • NAD recommended, however, that several certain of these claims be modified to more clearly disclose the basis for the claims and to avoid communicating unsupported messages.
  • The claims, which appeared on the advertiser's Quilted Northern website and product packaging, were challenged by NAD as part of its independent routine monitoring of truth and transparency in U.S. national advertising.
  • NAD determined that the advertiser provided a reasonable basis for the claims:
    "Our proprietary, efficient manufacturing technology squeezes out more water from the paper before drying.
  • "If just one household switched to Quilted Northern Ultra Soft & Strong for a year, it would save enough energy to:
    Watch 21 college football games.

National Advertising Division Finds Claim that Almased Diet and Weight Loss Program is "So Safe that Even People with Diabetes Can Use It" Supported

Thursday, September 16, 2021 - 6:23pm

NEWYORK, Sept. 16, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs determined that Almased USA, Inc.'s claim that its Almased Diet/Weight Loss Program is ".

Key Points: 
  • NEWYORK, Sept. 16, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs determined that Almased USA, Inc.'s claim that its Almased Diet/Weight Loss Program is ".
  • so safe that even people with diabetes can use it" was supported.
  • NAD has determined that safety claims for dietary supplement products can be supported by reliable clinical studies that demonstrate that the product is safe.
  • About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

National Advertising Division Finds SlimFast "Energy for Hours" Claim Supported; Advertiser Appeals Recommendation to Discontinue "Clinically Proven" Claims

Wednesday, September 15, 2021 - 4:00pm

However, NAD recommended that the advertiser:

Key Points: 
  • However, NAD recommended that the advertiser:
    Discontinue the unqualified claims "Clinically Proven: Lose Weight and Keep it Off" and "Clinically Proven."
  • The claims at issue, which appeared on the advertiser's product labels, website, and app, were challenged by Simply Good Foods.
  • Therefore, NAD recommended that the advertiser discontinue its unqualified claims "Clinically Proven: Lose Weight and Keep it Off" and "Clinically Proven."
  • Such appeals of NAD decisions are made to the BBB National Programs' National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

National Advertising Division Refers Advertising Claims for Gravity Defyer Shoes to Federal Trade Commission for Possible Enforcement Action

Tuesday, September 14, 2021 - 2:00pm

NEWYORK, Sept. 14, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to participate in the industry self-regulation process.

Key Points: 
  • NEWYORK, Sept. 14, 2021 /PRNewswire/ --The National Advertising Division (NAD) of BBB National Programs is disappointed that Gravity Defyer Medical Technology Corporation declined to participate in the industry self-regulation process.
  • As a result of the advertiser's failure to participate, NAD has referred advertising claims for their Gravity Defyer shoes to the Federal Trade Commission (FTC) for review.
  • In 2019, NAD requested that Gravity Defyer Medical Technology Corporation provide evidence that it complied with a 2011 NAD decision to discontinue certain health-related claims for Gravity Defyer shoes.
  • About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.

National Advertising Division Finds Verizon's "America's Most Awarded Network" Claim Supported; Recommends Certain Other Claims be Modified or Discontinued

Tuesday, August 24, 2021 - 2:00pm

The claims, which appeared in television and online advertising for Verizon's wireless service, were challenged by AT&T Services, Inc.

Key Points: 
  • The claims, which appeared in television and online advertising for Verizon's wireless service, were challenged by AT&T Services, Inc.
  • Therefore, NAD recommended that Verizon discontinue the "5G from America's most reliable network" claim in the challenged commercials.
  • About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
  • About the National Advertising Division:TheNational Advertising Division (NAD) of BBB National Programsprovidesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.

National Advertising Division Finds SharkNinja's NeverStick Cookware Brand Name Not Misleading, But Recommends "Never Sticks" Claims be Discontinued

Tuesday, August 17, 2021 - 2:00pm

However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."

Key Points: 
  • However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."
  • NAD also recommended that SharkNinja discontinue claims that NeverStick has a "lifetime guarantee."
  • The claims at issue were challenged by Sunbeam Products, Inc.
    SharkNinja markets and sells its non-stick cookware under the brand Foodi NeverStick.
  • As a result, NAD recommended that SharkNinja discontinue claims that NeverStick cookware "never sticks."