Association of National Advertisers

BBB National Programs Board of Directors Welcome Three Esteemed New Board Members and Re-Elect Three Board Members

Retrieved on: 
Monday, December 18, 2023
Unilever, Interactive Advertising Bureau, Procter & Gamble, Corporate Affairs, Microsoft, Association of National Advertisers, The Home Depot, Fannie Mae, NPR, Sallie Mae, CPA, Effectiveness, Verizon Communications, BBB, IAB, ESG, Johns Hopkins University, Sanders, BBB National Programs, Leo Burnett Worldwide, Chairperson, FTC, General counsel, Communication, Consumer Brands Association, EXL, EVP, Corporation, Policy, Former, Interactivity, Management

"Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.

Key Points: 
  • "Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.
  • Departing the Board of Directors are Elaine Kolish, a former FTC and BBB program official, and Barbara Wall, former longtime Gannett Company senior executive.
  • BBB National Programs Board Members support and inform the nonprofit's mission to be the place where businesses go to enhance consumer trust and where consumers are heard.
  • Board Members are also instrumental in increasing awareness and expanding the reach of the organization's independent industry self-regulation programs.

Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites

Retrieved on: 
Thursday, November 9, 2023
Policy, Association of National Advertisers, MFA, RTB, DSP, Basis Technology, Marketing, Automation, Philosophy, Textile, Fourth, fifth, and sixth derivatives of position, Basis

CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.

Key Points: 
  • CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.
  • The feature is powered by data from Jounce Media ( https://jouncemedia.com ), an industry leader in programmatic supply chain management.
  • Basis’ demand-side platform (DSP) is the first to use a dynamic exclusion list based on Jounce Media’s daily updating data to automatically block ads from being served on made-for-advertising (MFA) sites.
  • And because these sites demonstrate cost effective media metrics, programmatic media buyers often steer campaigns toward MFA publishers.

Stagwell (STGW) Chairman and CEO Mark Penn to Present at 2023 ANA Masters of Marketing Conference

Retrieved on: 
Monday, October 23, 2023
Association of National Advertisers, EST, Conference, The New York Times, Stagwell, ANA, Politics, Internet, Marketing, Culture, Wagyu

NEW YORK and ORLANDO, Fla., Oct. 23, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will be a featured speaker at the 2023 Association of National Advertisers (ANA) Masters of Marketing Conference , where he will present on:

Key Points: 
  • NEW YORK and ORLANDO, Fla., Oct. 23, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will be a featured speaker at the 2023 Association of National Advertisers (ANA) Masters of Marketing Conference , where he will present on:
    The future is not shaped by society's broad forces, but by quiet changes within narrow slices of the population.
  • Stagwell CEO, presidential pollster, and New York Times bestselling author Mark Penn explores dozens of counterintuitive microtrends across business, politics, and culture – from Wagyu sales to internet dating – that illuminate a world in upheaval and the future of marketing.
  • The session will take place at 8:40 am-9:15 am EST in Gatlin C/D on Friday, Oct. 27.

Pod Digital Media Wins ANA Multicultural Excellence Award for McDonald’s Change Leaders Live Podcast Activation

Retrieved on: 
Thursday, October 12, 2023
Professional Services, Advertising, Entertainment, Communications, Small Business, Podcast, Media, ANA, Change, Association of National Advertisers, Internet, Radio, Black, Internet radio, PDM, Creative industries

Last night, during the 2023 ANA Multicultural Excellence Awards Gala in Las Vegas, Pod Digital Media (PDM) was presented with the 2023 ANA Multicultural Excellence Award in the Audio (Radio, Internet Radio, and Podcasts) category for its McDonald’s Change Leaders Live Podcast Activation campaign.

Key Points: 
  • Last night, during the 2023 ANA Multicultural Excellence Awards Gala in Las Vegas, Pod Digital Media (PDM) was presented with the 2023 ANA Multicultural Excellence Award in the Audio (Radio, Internet Radio, and Podcasts) category for its McDonald’s Change Leaders Live Podcast Activation campaign.
  • PDM is the first multicultural podcast agency network, representing more than 400 shows hosted by Black and Latino podcasters.
  • The Change Leaders live podcast activation, hosted by podcaster Kenny Burns, took place in Miami, Florida, in January 2023.
  • “We’re honored to win an ANA Multicultural Excellence Award for our live podcast activation for McDonald’s 2023 Change Leaders campaign,” said Coichy.

Bentley Systems Announces Executive Appointments

Retrieved on: 
Wednesday, October 11, 2023
Technology, Engineering, Utilities, Manufacturing, Residential Building & Real Estate, Energy, Commercial Building & Real Estate, Professional Services, Construction & Property, Software, Networks, Data Analytics, Urban Planning, Data Management, Cloud, System, Multimedia, Knowledge, Senior, Karlsruhe Institute of Technology, BSY, Management science, MS, International Advertising Association, Wake Forest University, Fallon, Economics, Association of National Advertisers, Communism in 20 years, SAP, Accenture, Michael Ellam, University, Stanford University, University of St. Gallen, Economic development, Power, Digital, Bentley Systems, History of the University of Maryland, College Park, BA, Doctor of Philosophy, Marketing, Growth, Natural Capital Project, GE, B2B, Transport, GE HealthCare, Digital marketing, Science, Management, Capgemini

Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced executive appointments.

Key Points: 
  • Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced executive appointments.
  • View the full release here: https://www.businesswire.com/news/home/20231011078522/en/
    Kristin Fallon, Chief Marketing Officer, Bentley Systems.
  • Image courtesy of Bentley Systems.
  • Kristin Fallon joins Bentley as Chief Marketing Officer, based in Annapolis, Maryland.

IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology

Retrieved on: 
Monday, October 16, 2023
Alpha, Integral Ad Science, ANA, MFA, Association of National Advertisers, AI, Advertising, IAS, Textile, Claudia Brant

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA sites.

Key Points: 
  • NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.
  • The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA sites.
  • However, advertising spend on these sites does not drive meaningful outcomes, such as conversions or brand lift.
  • During Alpha testing, IAS delivered comprehensive campaign analysis demonstrating superior MFA site identification for some of the world's largest advertisers and agencies.

Park & Battery Accelerates Growth Strategy with Key Leadership Appointments

Retrieved on: 
Wednesday, October 4, 2023
Morgan Stanley, Colliers (company), Park, GSK, PPD, Advertising, Partnership, Senior, Marcus & Millichap, P&B, Culture, Chief creative officer, Marketing, Thermo Fisher Scientific, Pluto TV, Organization, Stein IAS, Acquisition, Partner, Association of National Advertisers, Sanofi, UBS, Growth, Merck, NBCUniversal, Juniper Networks, KPMG, Integration, SVP, Heineken, Expedia, Transmedia storytelling, Design

OAKLAND, Calif., Oct. 4, 2023 /PRNewswire-PRWeb/ -- Park & Battery, today announced six leadership appointments, both adding and promoting senior leaders across the organization. Joining the company are Russell Suthers, Creative Director; Greg Cavaluzzo, Vice President, Integrated Marketing & Media; and Chad Young, Vice President, Global Business Operations. The company has also designated Rebecca Falk as Partner and Senior Vice President, Client Services, and Jenny Truong as Associate Creative Director, Design.

Key Points: 
  • OAKLAND, Calif., Oct. 4, 2023 /PRNewswire-PRWeb/ -- Park & Battery , today announced six leadership appointments, both adding and promoting senior leaders across the organization.
  • Park & Battery's key leadership appointments come in support of the agency's exponential second-year growth.
  • Chad Young joins Park & Battery as VP, Global Business Operations, spearheading targeted growth strategies, operational excellence, human resources, talent acquisition, and retention.
  • With these strategic appointments, Park & Battery is well-positioned to accelerate its growth, further enhance its throughput and client experience, and to deliver breakthrough ideas that create value for brands globally.

LUDWIG+ Rebrands Global Leader in Patient Medical Positioning Devices

Retrieved on: 
Monday, October 2, 2023
Quotient, CQ, ASTRO, Fear, IQ, Stevie Awards, Emotion, EQ, OOH, Open letter, Patient, Association of National Advertisers, Health, RT, TurtleBot, Pharmaceutical industry

DETROIT, Oct. 2, 2023 /PRNewswire/ -- Woman-owned brand actualization and business acceleration agency, LUDWIG+ announced the rebrand of the global leader in medical positioning innovations as newly-formed CQ Medical.

Key Points: 
  • DETROIT, Oct. 2, 2023 /PRNewswire/ -- Woman-owned brand actualization and business acceleration agency, LUDWIG+ announced the rebrand of the global leader in medical positioning innovations as newly-formed CQ Medical.
  • CQ Medical was formed following the merger of leading medical positioning device companies, CIVCO Radiotherapy (RT) and QFix, which were the No.
  • "This was an exciting opportunity to unite the strength of these two companies into the newly branded global leader in positioning innovations," said LUDWIG+ CEO Barbara Yolles Ludwig.
  • "LUDWIG+ has helped CQ pave the way for us to emerge as a new global leader in innovative cancer therapy solutions."

Nativo Proudly Announces 2023 ANA Masters of Marketing Conference Sponsorship

Retrieved on: 
Monday, October 2, 2023
Partnership, Marketing, CMOS, Master of Marketing Research, CMO, Nativo Lopez, ANA, Association of National Advertisers, Growth, Ecosystem, Conference, Nightclub

LOS ANGELES, Oct. 2, 2023 /PRNewswire/ -- Nativo, the platform where brands unlock the power of content to engage and empower their audiences, is thrilled to announce its sponsorship of the 2023 ANA Masters of Marketing Conference, set to take place in Orlando, Florida from October 24-27.

Key Points: 
  • LOS ANGELES, Oct. 2, 2023 /PRNewswire/ -- Nativo, the platform where brands unlock the power of content to engage and empower their audiences, is thrilled to announce its sponsorship of the 2023 ANA Masters of Marketing Conference, set to take place in Orlando, Florida from October 24-27.
  • Held by the Association of National Advertisers, the ANA Masters of Marketing Conference is renowned for its spotlight on the ingenious approaches and groundbreaking strategies employed by top Chief Marketing Officers (CMOs) and paramount brands across the globe.
  • "The ANA Masters of Marketing Conference is an iconic event that brings together the brightest minds and most transformative strategies in marketing," said Raquel Cadourcy, CMO at Nativo.
  • The 2023 ANA Masters of Marketing Conference promises to be a reservoir of innovation, inspiration, and invigorating insights, and with sponsors like Nativo, attendees are assured an informative and insightful experience.

National Advertising Agency Onboards Doug Jones as Chief Financial Officer and Chief Operating Officer

Retrieved on: 
Monday, September 11, 2023
PLUS Markets Group, Advertising, Razorfish, Bachelor of Science, Marketing, Illinois State University, Golf, Strategic planning, Organization, Publicis, Acquity Group, ANA, Pinnacle, Association of National Advertisers, Growth, Sapient, Financial management, Family, Management, Science

SCHAUMBURG, Ill., Sept. 11, 2023 /PRNewswire/ -- Full-service advertising and marketing agency Pinnacle Advertising & Marketing Group has appointed Doug Jones to the dual role of Chief Financial Officer and Chief Operating Officer. Coming months after the recent appointment of a new Chief Media Officer, this new marketing agency leadership team have joined Pinnacle during an exciting year next level growth for the agency.

Key Points: 
  • SCHAUMBURG, Ill., Sept. 11, 2023 /PRNewswire/ -- Full-service advertising and marketing agency Pinnacle Advertising & Marketing Group has appointed Doug Jones to the dual role of Chief Financial Officer and Chief Operating Officer.
  • Coming months after the recent appointment of a new Chief Media Officer, this new marketing agency leadership team have joined Pinnacle during an exciting year next level growth for the agency.
  • Jones, an experienced advertising, and marketing finance and operations executive, with more than 25 years of strategic leadership.
  • Outside of work, he splits time between family, volunteering for local organizations, and an occasional round of golf.