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BOATING MARKET REPORT: STRONG CONSUMER INTEREST REMAINS AS INVENTORY LEVELS BOUNCE BACK

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Tuesday, August 8, 2023

Overalls, Perception, Growth, YachtWorld, Chalmers, Health, Probability, Boats Group, Marketing, Movement

The global leader in online boating marketplaces analyzed data from its top sites, Boat Trader, YachtWorld and boats.com, from the first half of the year through 2019.

Key Points:

The global leader in online boating marketplaces analyzed data from its top sites, Boat Trader, YachtWorld and boats.com, from the first half of the year through 2019.
"Consumers have continued to show a high level of interest in boating, creating a favorable position for brokers and dealers as inventory levels ramp up."
Many brokers and dealers are prioritizing the movement of new inventory, especially after facing years of supply chain challenges.
For a comprehensive view of the boating market, visit boatsgroup.com/news to download the 2023 Midyear Market Index from Boats Group.

Boats.com Presents the Electric Boat Market Study 2023 - Europe Becomes the Most Important Electric Boat Market

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Wednesday, July 26, 2023

What is behind the hype and how is the market for electric boats developing in the individual European countries?

Key Points:

What is behind the hype and how is the market for electric boats developing in the individual European countries?
The new 'Electric Boat Market Study 2023' by boats.com gets to the bottom of this question.
It analyzed which European countries are ahead in electric boats and in which price segments electric boats are predominantly available.
"The Electric Boat Market Study 2023 paints an inhomogeneous picture in Europe in terms of both demand and supply.

BOAT TRADER'S ORIGINAL BOATING CULTURE SERIES 'STOMPING GROUNDS' TO DEBUT SECOND SEASON

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Tuesday, May 9, 2023

NFL, JAG, Boats Group, WWE Stomping Grounds, Culture, Jacksonville Jaguars, Outer Banks, Waypoint, Adventure, Wagon, Black panther, Freedom Boat Club, Jaguar, Love, Georgia Line, Jaguars in Mesoamerican cultures, Netflix, Canal

MIAMI, May 9, 2023 /PRNewswire/ -- Boat Trader, America's largest boating marketplace, is bringing back a second season of its award-winning original content series, Stomping Grounds, premiering Friday, May 19 at 8 p.m. (ET). The series is returning with more inspiring stories about boating traditions, on-the-water culture and adventures across America's waterways, and will be available on Boat Trader's YouTube channel and streaming platform Waypoint TV. To kick off the premiere with a bang, Freedom Boat Club will host a watch party at their Jacksonville location to celebrate the first episode showcasing their neck of the woods.

Key Points:

Season One of Stomping Grounds is Available Now on YouTube and Streaming on Waypoint TV, with New Season Premiering May 19th
MIAMI, May 9, 2023 /PRNewswire/ -- Boat Trader , America's largest boating marketplace, is bringing back a second season of its award-winning original content series, Stomping Grounds, premiering Friday, May 19 at 8 p.m. (ET).
The series is returning with more inspiring stories about boating traditions, on-the-water culture and adventures across America's waterways, and will be available on Boat Trader's YouTube channel and streaming platform Waypoint TV.
We look forward to sharing more one-of-a-kind boating stories and adventures in the upcoming season."
Boat Trader first introduced Stomping Grounds in 2021 as a 3-episode pilot phase on YouTube, with Season 1 later debuting on Waypoint TV's streaming platform in 2022.

MILLENNIALS' DESIRE TO UPGRADE AFTER BOATING BOOM PURCHASE REVEALED IN BOAT TRADER'S PRIVATE SELLER SURVEY

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Tuesday, May 2, 2023

Sale, Growth, Chalmers, Millennials, Boats Group, Marketing, FSBO, Whaling, Credit, Shipbuilding

MIAMI, May 2, 2023 /PRNewswire/ -- Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their vessel, according to a recent private seller survey conducted by Boat Trader, America's largest boating marketplace. The study performed on the marketplace's For Sale By Owner (FSBO) platform found that out of all the private sellers that purchased boats within the past one to three years, close to half (49%) of the participants expressed a desire to upgrade, with millennials being the largest generational group. [1]

Key Points:

Half of the private sellers who bought boats during the pandemic plan to upgrade; Survey shows 40% is the millennial generation
MIAMI, May 2, 2023 /PRNewswire/ -- Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their vessel, according to a recent private seller survey conducted by Boat Trader , America's largest boating marketplace.
[1]
The survey's additional findings, which asked participants if they were first-time boat buyers, further reinforced that millennials are strongly motivated to upgrade their boats.
Out of the 2300 respondents who stated this was not their first boat, 68% were identified as millennials.
Close to three-quarters (73%) of sellers who plan to upgrade or downgrade intend to pay for their next boat in cash.

BOATING MARKET REPORT: SHIFT IN BUYER INTENTIONS SHOW NORMALIZING CONDITIONS ARE UNDERWAY

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Tuesday, February 28, 2023

Trident, Human, Marketing, Growth, Water, Boats Group, Health, Video game

The change towards more typical market conditions emerged in 2022 as the total number of boats sold dipped by just 4.3% compared to the same period in pre-pandemic 2019.

Key Points:

The change towards more typical market conditions emerged in 2022 as the total number of boats sold dipped by just 4.3% compared to the same period in pre-pandemic 2019.
Additional factors of increased boat value, lack of inventory and softening consumer demand also impacted market fluctuation.
This considerable growth is yet another signal that the industry is nearing more balanced supply and demand conditions.
For a comprehensive view of the boating market, visit boatsgroup.com/news to download the 2022 Annual Market Index from Boats Group.

Metrc Strengthens Executive Leadership Team with New Chief Technology Officer Appointment

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Thursday, November 3, 2022

API, Leadership, Company, Growth, Sale, GLOBE, RFID, Software as a service, Safety, CEO, Data visualization, Technology, Goal, Cannabis, Software, Boats Group, Solution, Risk management, Renewable energy

Peterson brings more than 25 years of experience in technology leadership and has an extensive background in executing SaaS growth strategies and software and product development.

Key Points:

Peterson brings more than 25 years of experience in technology leadership and has an extensive background in executing SaaS growth strategies and software and product development.
Before joining Metrc, he served as CTO at Boats Group, a Florida-based advertising and software company for the marine industry.
In that role, Peterson led a global team of engineers and technology professionals to deliver a world-class shopping experience and big data insights to the recreational boating industry.
Im excited to join this talented leadership team to further our position as the most efficient and reliable provider of track-and-trace technology.

SIGNS POINT TO INDUSTRY HEALTH: NEARLY 40% OF PRIVATE BOAT SELLERS REPORT INTENT TO UPGRADE VESSELS

Retrieved on:

Wednesday, October 5, 2022

MIAMI, Oct. 5, 2022 /PRNewswire/ -- Even with surging prices at the pump and inflation rates hitting a 40-year high, private boat sellers are optimistic about the overall boat market and plan to increase their spending in the recreational boating industry. In a new survey conducted by Boat Trader, America's largest boating marketplace, 39% of sellers on its For Sale By Owner (FSBO) platform reported that they are listing with the intention of a vessel upgrade and 18% stated they expect to sell their boat for a considerable amount. [1]

Key Points:

[3]
However, Boat Trader's private seller survey results convey boaters are not necessarily leaving their on-the-water lifestyle and are less unsettled by a looming recession.
"Private sellers are very much aware of the current boat market conditions and it's exciting to see their commitment to a lifestyle on the water has sustained."
Boat values soared to a record high during the pandemic, with the average global boat value 29% higher than pre-pandemic levels.
Boat Trader reaches more than 9 million online boat shoppers and delivers over 170,000 leads each month to its sellers.

BOATING MARKET REPORT: DEMAND CONTINUES TO MOVE INVENTORY AT A RECORD PACE

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Monday, August 1, 2022

Trident, Sale, Boats Group, View, Water, Industry, Forward-looking statement, Consumer, Solution, Intention, Private Securities Litigation Reform Act, Health, Multimedia, Chalmers, Marketing, YachtWorld, Growth, Canal, Online shopping

The rising value of boats has yet to affect consumer demand, with listed boats moving off the market faster and sales remaining higher than before the pandemic in 2019.

Key Points:

The rising value of boats has yet to affect consumer demand, with listed boats moving off the market faster and sales remaining higher than before the pandemic in 2019.
"The continuous and strong growth we've seen from our marketplace data is a key indicator of the overall health of the boating market," said Courtney Chalmers, Vice President of Marketing at Boats Group.
The overall market driver for unit sales from 2019 to 2022 were boats in the less than 35-foot segment.
For a comprehensive view of the boating market, visit boatsgroup.com/news to download the 2022 Midyear Market Index from Boats Group.

BOAT TRADER KICKS OFF SUMMER WITH CAMPAIGN ENCOURAGING BOATERS TO SHARE THEIR STORIES

Retrieved on:

Tuesday, June 21, 2022

MIAMI, June 21, 2022 /PRNewswire/ -- Boat Trader, America's largest boating marketplace, today announced the launch of its 'My Stomping Grounds' campaign, inviting boaters to share videos and photos for a chance to be featured in an upcoming episode of its award-winning series, Stomping Grounds. The campaign will run through the rest of the year across Boat Trader's digital channels and is inspired by the diversity of boating stories across America.

Key Points:

The campaign will run through the rest of the year across Boat Trader's digital channels and is inspired by the diversity of boating stories across America.
"As the interest in the series grows, we are hearing from more people who want to get involved and share stories from their stomping grounds.
Boat Trader reaches more than 9 million online boat shoppers and delivers over 170,000 leads each month to its sellers.
Boat Trader is based in Miami, FL, and is owned and operated by Boats Group.

YACHTWORLD DEBUTS NEW VIDEO SERIES CELEBRATING YACHT BUILDERS WITH CULT-LIKE FOLLOWING

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Tuesday, May 3, 2022

MIAMI, May 3, 2022 /PRNewswire/ -- YachtWorld, the world's largest marketplace for yachts, today announced the debut of its new YouTube series, Cult Classics, dedicated to showcasing a select group of venerated yacht builders who have earned a staunchly loyal following. Each episode of Cult Classics explores the history and ethos of builders with a cult-like entourage and takes an in-depth look into their boat-building philosophies. The series will have a total of five episodes in 2022.

Key Points:

MIAMI, May 3, 2022 /PRNewswire/ -- YachtWorld, the world's largest marketplace for yachts, today announced the debut of its new YouTube series, Cult Classics , dedicated to showcasing a select group of venerated yacht builders who have earned a staunchly loyal following.
Each episode of Cult Classics explores the history and ethos of builders with a cult-like entourage and takes an in-depth look into their boat-building philosophies.
"The stories are unique because it's not easy to reach the status and caliber that these builders have achieved.
Watch Cult Classics on YouTube and follow along on YachtWorld's Instagram, @yachtworld , for behind-the-scenes content and upcoming episode announcements.