Boston Whaler

Brunswick Corporation Reports Record Performance at the 2024 Miami International Boat Show

Retrieved on: 
Tuesday, February 20, 2024
Mercury Marine, Whaler, Flite, CSI, Boston, Sundancer, Marketing, ACES, Racing, Brunswick Corporation, AIR, Boston Whaler, Mercury, NSX, Sea Ray, Exploration, Vantage, Show, Conquest, Video game

METTAWA, Ill., Feb. 20, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its many industry-leading brands have returned from another record-setting performance at the Miami International Boat Show.

Key Points: 
  • METTAWA, Ill., Feb. 20, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its many industry-leading brands have returned from another record-setting performance at the Miami International Boat Show.
  • During the five-day event, the Company saw record sales for some of its boat brands, continued strong outboard engine share, and an unprecedented number of awards for its products, brands, and teams.
  • The 2024 show also marked the highest unit sales number for Whaler since before the pandemic.
  • “Once again, Miami proved to be an outstanding show for Brunswick and our brands, with strong sales, impressive outboard engine share, and successful new product launches that advance our ACES strategy,” said Dave Foulkes, Brunswick Corporation CEO.

Brunswick Corporation Reports Exceptionally Strong Sales and Share Gains during the 2023 Fort Lauderdale International Boat Show

Retrieved on: 
Tuesday, October 31, 2023
Bayliner, OEM, Flite, NYSE, Mercury, George (fashion label), Brunswick Corporation, SLX, Growth, Mercury Marine, Sea Ray, Boston Whaler, Video game, Simrad

Mercury has increased its outboard share at FLIBS by more than 21 points since 2017.

Key Points: 
  • Mercury has increased its outboard share at FLIBS by more than 21 points since 2017.
  • Boston Whaler increased unit sales by 38% and revenue by 22% vs. the 2022 show, selling a broad mix of units, including many boats 30 feet and above.
  • Mercury’s continued market share growth at FLIBS has been an extraordinary story over the past seven years, while Boston Whaler and Sea Ray again reported very strong sales.
  • We are, again, very encouraged by consumer interest in all our brands at one of the most important saltwater boat shows in the world.”

Brunswick Corporation reports success and records at the 2023 Cannes Boat Show

Retrieved on: 
Monday, September 18, 2023
Avation, Mercury, Mercury Marine, S30, Water, Navan, Woman, Brunswick Boat Group, Boston, M19, Boston Whaler, Veer, Sea, Brunswick Corporation, C30, Swimming at the 2010 South American Games – Women's 5km Open Water, Acquisition, Bayliner, SLX, Marine, Quicksilver, Growth, NYSE, WOW, Whaling, Sea Ray, Flite

CANNES, France, Sept. 18, 2023 (GLOBE NEWSWIRE) -- Brunswick Corporation, (NYSE: BC), reported another record-setting display at the 2023 Cannes Yachting Festival, one of the premier trade shows in Europe, with outboard engine market share gains, major new product launches, and a global product award.

Key Points: 
  • CANNES, France, Sept. 18, 2023 (GLOBE NEWSWIRE) -- Brunswick Corporation, (NYSE: BC), reported another record-setting display at the 2023 Cannes Yachting Festival, one of the premier trade shows in Europe, with outboard engine market share gains, major new product launches, and a global product award.
  • This also marks the third consecutive year that Mercury has set record share in Cannes as demand continues to be strong for high horsepower Mercury propulsion from European boat builders and consumers.
  • In addition, Brunswick Boat Group launched Navan, its new premium adventure boat brand which is part of the Quicksilver family, and the first two models in the Navan line-up, the C30 and S30.
  • Both models were extremely well received by the public with orders exceeding expectations during the show and strong dealer enthusiasm to carry the product.

Brunswick Corporation brands close out successful 2023 West Palm Beach International Boat Show

Retrieved on: 
Tuesday, March 28, 2023
Mercury, Electronics, Consistency, Mercury Marine, Boston Whaler, Sea Ray, Brunswick Corporation, Radar, NYSE, Whaling

Consistent with Mercury’s performance over the past five years at both the Miami and Ft. Lauderdale Boat Shows, more boat builders and consumers are adopting Mercury’s industry-leading lineup of outboard propulsion.

Key Points: 
  • Consistent with Mercury’s performance over the past five years at both the Miami and Ft. Lauderdale Boat Shows, more boat builders and consumers are adopting Mercury’s industry-leading lineup of outboard propulsion.
  • Sea Ray also had a strong show in Palm Beach with a more than 35 percent increase in units vs. 2022, and an increase of close to 80 percent in revenue, signaling strong consumer demand for its premium models.
  • Boston Whaler also had a very solid show with increased sales and revenue compared with the 2022 show.
  • “We continue to see strong consumer interest in our products and the presence of qualified and engaged buyers at early season boat shows around the world,” said Dave Foulkes, Brunswick Corporation CEO.

Scientific Systems Company and MIT Sea Grant Demonstrate AI-enabled Software Suite Powering Decisions for Autonomous Boat Navigating the Charles River

Retrieved on: 
Tuesday, February 28, 2023
COLREG, Boston Whaler, Quartermaster, Perception, SSCI, Process, Artificial intelligence, UMAA, USV, RADAR, Software, Acquisition, MIT, JARI USV, Interval, Airborne Sensor Operator, LIDAR, Navy, Language, International Regulations for Preventing Collisions at Sea, Situation awareness, Shipbuilding, Information technology

WOBURN, Mass., Feb. 28, 2023 /PRNewswire/ -- Scientific Systems Company, Inc. (SSCI) and MIT Sea Grant demonstrate artificial intelligence (AI) for unmanned surface vehicles (USV) using the Navy's Unmanned Maritime Autonomy Architecture (UMAA).

Key Points: 
  • WOBURN, Mass., Feb. 28, 2023 /PRNewswire/ -- Scientific Systems Company, Inc. (SSCI) and MIT Sea Grant demonstrate artificial intelligence (AI) for unmanned surface vehicles (USV) using the Navy's Unmanned Maritime Autonomy Architecture (UMAA).
  • Scientific Systems Company, Inc. (SSCI) and MIT Sea Grant developed and demonstrated a first-of-kind integrated suite of software applications for unmanned surface vehicles (USVs) to virtualize the combined human shipboard functions of Lookouts, Sensor Operators, Quartermaster, Helmsman, and the Officer of the Deck.
  • The software combined computer vision, waypoint navigation, obstacle avoidance, vehicle control, and mission management into a fully integrated and orchestrated autonomy stack.
  • This capability was demonstrated on the Charles River in October 2022 using MIT's fully autonomous Boston Whaler.

Brunswick Corporation Reports Outstanding Performance During an Award-Winning Miami International Boat Show

Retrieved on: 
Tuesday, February 21, 2023
Outboard motor, Bayliner, Freedom Boat Club, Original equipment manufacturer, Celebration, Brunswick Corporation, M19, Mercury, SLX, Anniversary Celebration, Boston, NYSE, Navico, Mercury Marine, Veer, ACES, Miami International Boat Show, Marine, V12, Boston Whaler, Racing, Marketing, The Economist, Sea, Heyday, Sea Ray, Video game, Drug, Whaling

METTAWA, Ill., Feb. 21, 2023 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE:BC) finished another record-setting Miami International Boat Show with strong sales from its boat brands, continued Mercury Marine outboard engine share gains, multiple ACES innovation strategy related product launches across all divisions, and a record number of awards for innovation, marketing, and customer service.

Key Points: 
  • METTAWA, Ill., Feb. 21, 2023 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE:BC) finished another record-setting Miami International Boat Show with strong sales from its boat brands, continued Mercury Marine outboard engine share gains, multiple ACES innovation strategy related product launches across all divisions, and a record number of awards for innovation, marketing, and customer service.
  • Boston Whaler reported increased unit sales and increased sales revenue vs. ‘22 including a strong showing with international customers, particularly from Latin America and the Caribbean.
  • This is the highest outboard share Mercury has achieved in Miami as rapid adoption of the new V10 and V12 engines further elevates its presence in shows and markets across the world.
  • “Miami is a bellwether U.S saltwater show and I am extremely encouraged by the success all our brands and products experienced at this year’s event,” said Dave Foulkes, Brunswick Corporation CEO.

Brunswick Corporation Announces Evolution of Iconic Parent Brand Reflecting Most Comprehensive Technology Vision in Company History

Retrieved on: 
Wednesday, January 4, 2023
Consumer Electronics Show, Ecosystem, Brunswick Corporation, Mercury Marine, CES, Water, Boston Whaler, NYSE, Freedom Boat Club, BISU Visual Identity, Culture, Life, Mercury, Video game console

Anchored in its new tagline, “Next Never Rests™,” the brand refresh reflects a sustained commitment to innovation embodied in the most comprehensive and integrated product, service and technology strategy in Brunswick’s history.

Key Points: 
  • Anchored in its new tagline, “Next Never Rests™,” the brand refresh reflects a sustained commitment to innovation embodied in the most comprehensive and integrated product, service and technology strategy in Brunswick’s history.
  • "Brunswick’s success has always been rooted in our deep understanding of what the next generation consumer wants – holistic and ecosystem solutions that are grounded in human experiences.
  • Now, we’re excited to launch a contemporary brand that fully reflects our culture of challenging convention, our relentless pursuit of excellence, and our commitment to advancing innovation at the edge,” said Lauren Beckstedt, Chief Marketing Officer, Brunswick Corporation.
  • The new brand video can be seen here: https://youtu.be/gKagV2b10Co
    To learn more about Brunswick’s presence at CES 2023, follow online at Brunswick.com/NextNeverRests or follow Brunswick on its social channels on LinkedIn , Facebook , YouTube and Instagram .

Brunswick Corporation Reports Record Sales and Share Gains at the 2022 Fort Lauderdale International Boat Show

Retrieved on: 
Monday, October 31, 2022
Mercury Marine, Ginga Sengoku Gun'yūden Rai, Walmart, Calendar, Land, Adoption, Marine, Electronics, NYSE, Brunswick Corporation, GLOBE, Whaler, BLA, Technology, Brunswick Boat Group, Bayliner, Atwood (surname), Oil, Mercury, Freedom Boat Club, Lowe, Lowrance Electronics, Boston Whaler, Simrad, Quicksilver, Sea Ray

METTAWA, Ill., Oct. 31, 2022 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today announced another record-breaking performance at the 2022 Fort Lauderdale International Boat Show (FLIBS) with record sales and share gains from many of Brunswicks award-winning brands.

Key Points: 
  • METTAWA, Ill., Oct. 31, 2022 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today announced another record-breaking performance at the 2022 Fort Lauderdale International Boat Show (FLIBS) with record sales and share gains from many of Brunswicks award-winning brands.
  • Boston Whaler and Bayliner had very strong sales throughout the show and Whaler displayed its recyclable fiberglass boat utilizing Arkemas Elium liquid thermoplastic resin.
  • Once again, Brunswick had an incredible show, setting multiple records and gaining market share, which is a testament to the power of our brands, said Dave Foulkes, Brunswick Corporation CEO.
  • Our Boat Group reported very strong sales at the show with our Sea Ray brand enjoying significant year-over-year gains.

SIGNS POINT TO INDUSTRY HEALTH: NEARLY 40% OF PRIVATE BOAT SELLERS REPORT INTENT TO UPGRADE VESSELS

Retrieved on: 
Wednesday, October 5, 2022
Sale, Chalmers, Chaparral, Boston Whaler, Brunswick Boat Group, Bayliner, Yamaha Corporation, IPad Air 2, Multimedia, Google Play, Private Securities Litigation Reform Act, Allianz Life, Industry, Health, Association, Water, Intention, Boat, Boats Group, Forward-looking statement, FSBO, Solution, View, Credit, Online shopping, Marketing

MIAMI, Oct. 5, 2022 /PRNewswire/ -- Even with surging prices at the pump and inflation rates hitting a 40-year high, private boat sellers are optimistic about the overall boat market and plan to increase their spending in the recreational boating industry. In a new survey conducted by Boat Trader, America's largest boating marketplace, 39% of sellers on its For Sale By Owner (FSBO) platform reported that they are listing with the intention of a vessel upgrade and 18% stated they expect to sell their boat for a considerable amount. [1] 

Key Points: 
  • [3]
    However, Boat Trader's private seller survey results convey boaters are not necessarily leaving their on-the-water lifestyle and are less unsettled by a looming recession.
  • "Private sellers are very much aware of the current boat market conditions and it's exciting to see their commitment to a lifestyle on the water has sustained."
  • Boat values soared to a record high during the pandemic, with the average global boat value 29% higher than pre-pandemic levels.
  • Boat Trader reaches more than 9 million online boat shoppers and delivers over 170,000 leads each month to its sellers.

Brunswick Corporation Powers Up Next Wave Strategy with a Record 2022 Miami Boat Show

Retrieved on: 
Wednesday, February 23, 2022
ASG, GLOBE, Next wave, Ginga Sengoku Gun'yūden Rai, Sundancer, V12, International, Antibes, Marine, Mercury Marine, Brunswick Corporation, Lowe, Show, Bayliner, H22, Oil, Company, Avation, Freedom, Industry, Walmart, Miami International Boat Show, NYSE, Heyday, Atwood (surname), Electronics, Whaler, BLA, Monaco Yacht Show, Foulkes, NSX, Mercury, Freedom Boat Club, Life, David L. Lawrence Convention Center, Fathom, ACES, Convention center, Brunswick Boat Group, Simrad, Boston Whaler, Lowrance Electronics, Quicksilver, Navico

METTAWA, Ill., Feb. 23, 2022 (GLOBE NEWSWIRE) -- Following a record year in 2021, Brunswick Corporation (NYSE:BC) began the 2022 saltwater boat show season with an award-winning performance at the Miami International Boat Show.

Key Points: 
  • METTAWA, Ill., Feb. 23, 2022 (GLOBE NEWSWIRE) -- Following a record year in 2021, Brunswick Corporation (NYSE:BC) began the 2022 saltwater boat show season with an award-winning performance at the Miami International Boat Show.
  • Miami is a bellwether early season show and Brunswick and all our brands had an outstanding event, said Dave Foulkes, Brunswick Corporation CEO.
  • Mercury Marine displayed more engines than any other outboard manufacturer for the third consecutive Miami Boat Show and sixth consecutive major Florida saltwater show (including Miami and Ft. Lauderdale).
  • Mercury also won an NMMA Innovation Award for its 600hp V12 Verado outboard, which made its Miami debut in 2022.