Acosta Group Releases Top Five Retail Predictions For 2024
JACKSONVILLE, Fla., Dec. 14, 2023 /PRNewswire/ -- Acosta Group has announced its 2024 retail predictions, identifying how brands and retailers can win shopper loyalty, drive sales, and achieve efficiencies in another year of anticipated marketplace disruption.
- JACKSONVILLE, Fla., Dec. 14, 2023 /PRNewswire/ -- Acosta Group has announced its 2024 retail predictions, identifying how brands and retailers can win shopper loyalty, drive sales, and achieve efficiencies in another year of anticipated marketplace disruption.
- "We formulate our predictions based on the insights of our retail experts and industry thought leaders, as well as proprietary Acosta Group studies conducted throughout the year with shoppers, brand owners, and retailers."
- According to Acosta Group's recent Retailer Confidential Report, 90% of top U.S. retail leaders are prioritizing unit growth in 2024.
- U.S. retail media ad spend will reach $60B in 2024 according to Insider Intelligence, delivering 70-90% margins vs. the 3-4% seen in traditional retail profits, per Boston Consulting Group.