Online Grocery Shoppers Demand Seamless Omnichannel Experience and Convenience, Per New Acosta Group Study
JACKSONVILLE, Fla. , Sept. 12, 2023 /PRNewswire/ -- Acosta Group has released the results of its annual online grocery shopping study with its proprietary Shopper Community in advance of Groceryshop, gathering shopper attitudes and preferences and taking a deep dive into online grocery delivery. The study reflects the prevalence of omnichannel shopping and the online shopping fulfillment trends younger consumers are driving.
- The study reflects the prevalence of omnichannel shopping and the online shopping fulfillment trends younger consumers are driving.
- The Acosta Group study reflects a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time.
- According to the Acosta Group study, 84% of online grocery shoppers report high satisfaction with the online grocery shopping experience.
- "Today's online grocery shoppers are younger and digitally savvy and are using online grocery shopping in new ways," said John Carroll, President, Acosta Group Digital Commerce and Advanced Analytics.