Swiss media houses select Gravito as their technology provider
HELSINKI, Feb. 20, 2024 /PRNewswire/ -- The Swiss Digital Alliance, a consortium of the four biggest private Swiss media houses and public broadcaster SRG, is responding to the increasing international competition for advertising revenue by investing in local cooperation.
- HELSINKI, Feb. 20, 2024 /PRNewswire/ -- The Swiss Digital Alliance, a consortium of the four biggest private Swiss media houses and public broadcaster SRG, is responding to the increasing international competition for advertising revenue by investing in local cooperation.
- Gravito has signed a licensing agreement with OneLog AG, a company jointly owned by the Swiss media houses CHMedia, NZZ, Ringier, and TX Group.
- OneLog is expanding its services to offer a digital advertising ID in addition to its current single sign-on service for Swiss media companies and publishers.
- We are confident that Gravito's expertise and technology will play a pivotal role in achieving our goal of creating a sustainable, privacy-first digital advertising environment that benefits all stakeholders in the Swiss media and advertising landscape."