Why Hisense Chose to Sponsor FIFA World Cup™: A Perfect Match Between Hisense and Football
QINGDAO, China, Dec. 14, 2022 /PRNewswire/ --In the past four years, Hisense has consecutively sponsored FIFA World Cup Russia 2018TM and FIFA World Cup Qatar 2022TM, showcasing the heightened strength and depth of its globalization processes.
- QINGDAO, China, Dec. 14, 2022 /PRNewswire/ --In the past four years, Hisense has consecutively sponsored FIFA World Cup Russia 2018TM and FIFA World Cup Qatar 2022TM, showcasing the heightened strength and depth of its globalization processes.
- After sponsoring FIFA World Cup Russia 2018, Hisense overseas brand awareness increased by 6 pps.
- After 15 years of dedication in sports marketing, Hisense also developed its own particular approach in terms of football sponsorship.
- Besides the international quadrennial football tournaments, Hisense also adopts a region-specific sponsorship scheme to generate feedback from respective markets.