TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE WITH "Race Against TimeX" CREATED IN FORTNITE
MIDDLEBURY, Conn., Nov. 10, 2022 /PRNewswire/ -- Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to "Race Against TimeX" in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.
- "As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite.
- Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon."
- "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."
- Now in "Race Against TimeX," Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse.