Timex Group

IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX'S LATEST CAMPAIGN ENCOURAGES US TO "WASTE MORE TIME" PURSUING FULFILLMENT AND JOY

Retrieved on: 
Monday, October 16, 2023

"The campaign embraces the slow with a focus on mindfulness and fun, while inspiring us to examine the amount of time we genuinely dedicate to discovering ourselves and our truest passions.

Key Points: 
  • "The campaign embraces the slow with a focus on mindfulness and fun, while inspiring us to examine the amount of time we genuinely dedicate to discovering ourselves and our truest passions.
  • Are we keeping time, or is time keeping us?
  • Let a Timex on your wrist be your reminder to slow down and do something you love," said Shari Fabiani, Chief Marketing Officer, Timex Group.
  • They believe that each of us has our unique path to fulfillment in life, and that there's an undeniable beauty in that diversity.

IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX'S LATEST CAMPAIGN ENCOURAGES US TO "WASTE MORE TIME" PURSUING FULFILLMENT AND JOY

Retrieved on: 
Monday, October 16, 2023

"The campaign embraces the slow with a focus on mindfulness and fun, while inspiring us to examine the amount of time we genuinely dedicate to discovering ourselves and our truest passions.

Key Points: 
  • "The campaign embraces the slow with a focus on mindfulness and fun, while inspiring us to examine the amount of time we genuinely dedicate to discovering ourselves and our truest passions.
  • Are we keeping time, or is time keeping us?
  • Let a Timex on your wrist be your reminder to slow down and do something you love," said Shari Fabiani, Chief Marketing Officer, Timex Group.
  • They believe that each of us has our unique path to fulfillment in life, and that there's an undeniable beauty in that diversity.

TIMEX LAUNCHES TAKEBACK PROGRAM DESIGNED TO HELP ENSURE NO WATCH ENDS UP IN A LANDFILL

Retrieved on: 
Wednesday, September 20, 2023

MIDDLEBURY, Conn., Sept. 20, 2023 /PRNewswire/ -- Today, Timex® introduces a new commitment to take less from the planet and leave less behind. As pioneers in the watch industry, Timex is the first to launch a take back and resale program designed to ensure no watch ends up in a landfill: Timex ReWound. Starting today, Timex invites everyone to ship their pre-loved watches back (any watch from any brand) to either be upcycled into new products or available for purchase on the Timex ReWound site.

Key Points: 
  • As pioneers in the watch industry, Timex is the first to launch a take back and resale program designed to ensure no watch ends up in a landfill: Timex ReWound.
  • Starting today, Timex invites everyone to ship their pre-loved watches back (any watch from any brand) to either be upcycled into new products or available for purchase on the Timex ReWound site.
  • For almost 170 years, Timex has crafted watches that last a lifetime (and then some).
  • "Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking.

TIMEX LAUNCHES TAKEBACK PROGRAM DESIGNED TO HELP ENSURE NO WATCH ENDS UP IN A LANDFILL

Retrieved on: 
Wednesday, September 20, 2023

MIDDLEBURY, Conn., Sept. 20, 2023 /PRNewswire/ -- Today, Timex® introduces a new commitment to take less from the planet and leave less behind. As pioneers in the watch industry, Timex is the first to launch a take back and resale program designed to ensure no watch ends up in a landfill: Timex ReWound. Starting today, Timex invites everyone to ship their pre-loved watches back (any watch from any brand) to either be upcycled into new products or available for purchase on the Timex ReWound site.

Key Points: 
  • As pioneers in the watch industry, Timex is the first to launch a take back and resale program designed to ensure no watch ends up in a landfill: Timex ReWound.
  • Starting today, Timex invites everyone to ship their pre-loved watches back (any watch from any brand) to either be upcycled into new products or available for purchase on the Timex ReWound site.
  • For almost 170 years, Timex has crafted watches that last a lifetime (and then some).
  • "Every watch has a soul and a story to be told, and this initiative will help keep our planet ticking.

Timex Returns to the Octagon with Thrilling New UFC Collection and Continues the Hype with Sean O'Malley Partnership

Retrieved on: 
Thursday, August 3, 2023

MIDDLEBURY, Conn., Aug. 3, 2023 /PRNewswire/ -- Today Timex®, one of the world's leading watch brands, and UFC®, the world's premier mixed martial arts organization, announce their newest collection of timepieces designed for fighters and fans alike, accompanied by a new "It's Suga Time" campaign starring Timex ambassador and UFC bantamweight "Suga" Sean O'Malley.

Key Points: 
  • We're excited for fans to continue the hype with us as we cheer him on at UFC 292."
  • Rising star O'Malley will be sporting Timex as he prepares to take the Octagon at UFC 292 in Boston on August 19 against Aljamain Sterling for the World Bantamweight Championship.
  • As the first-ever Official Timekeeper and Watch Partner of UFC, Timex® continues its reputation for designing some of the toughest watches in the industry.
  • For more information around the UFC partnership and collection please visit www.timex.com .

Timex Goes Ape

Retrieved on: 
Thursday, December 1, 2022

MIDDLEBURY, Conn., Dec. 1, 2022 /PRNewswire/ -- Timex®, the #1 selling watch brand in the United States*, is going bananas over its partnership with select community members involved in one of the world's biggest NFT projects, the Bored Ape Yacht Club.  Timex, the watch of the metaverse, enters Web3, with a first-ever collection of ultra-rare one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community. 

Key Points: 
  • Timex, the watch of the metaverse, enters Web3, with a first-ever collection of ultra-rare one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community.
  • Developed in partnership with long-term ape holders, each stunning, custom created digital collectible and hand assembled watch is based on the iconic Timex Waterbury Classic design to showcase the Ape or Mutant on full display.
  • Creative direction, design and Web3 utility for the Timex Goes Ape project was consulted by Josh Ong , CryptoVonDoom , The Miami Ape , LOGIK , BaronVonHustle and Zeneca , long-time Bored Ape holders who have been in the club since the beginning, when Yuga Labs first launched the collection.
  • Timex teamed up with best-in-class partners to Go Ape including Daz3D, a leader in web3 strategy, marketing, and full-stack development, as well as long-term Bored Ape members.

TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE WITH "Race Against TimeX" CREATED IN FORTNITE

Retrieved on: 
Thursday, November 10, 2022

MIDDLEBURY, Conn., Nov. 10, 2022 /PRNewswire/ -- Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to "Race Against TimeX" in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

Key Points: 
  • "As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite.
  • Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon."
  • "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."
  • Now in "Race Against TimeX," Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse.

TIMEX BECOMES OFFICIAL TIMEKEEPER OF THE METAVERSE WITH "Race Against TimeX" CREATED IN FORTNITE

Retrieved on: 
Thursday, November 10, 2022

MIDDLEBURY, Conn., Nov. 10, 2022 /PRNewswire/ -- Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to "Race Against TimeX" in Fortnite®, one of the most popular video games in the world. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge.

Key Points: 
  • "As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite.
  • Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon."
  • "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."
  • Now in "Race Against TimeX," Timex offers their most interactive, virtual experience to date, with more initiatives planned, further positioning Timex at the forefront of the metaverse.

TIMEX, AMERICA'S TOUGHEST WATCHMAKER COMES OUT SWINGING AS THE FIRST-EVER OFFICIAL TIMEKEEPER AND WATCH PARTNER OF UFC

Retrieved on: 
Wednesday, October 19, 2022

MIDDLEBURY, Conn., Oct. 19, 2022 /PRNewswire/ -- Today Timex®, the #1 selling watch brand*, and UFC®, the world's premier mixed martial arts organization, deliver an iconic collection of officially branded UFC Watches that are expertly engineered with legendary durability and best-in-class design, created at the Giorgio Galli Design Lab in Milan, Italy. The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC.

Key Points: 
  • The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC.
  • It's a collection that's going to tick a lot of boxes for those with an affinity for high-performing watch design.
  • Showcasing hard lines and sleek architectural design, the Timex UFC Pro is a premium analog statement piece for any title winner.
  • The full collection is available now on Timex.com, the official UFC Store , and select retailers globally.

TIMEX, AMERICA'S TOUGHEST WATCHMAKER COMES OUT SWINGING AS THE FIRST-EVER OFFICIAL TIMEKEEPER AND WATCH PARTNER OF UFC

Retrieved on: 
Wednesday, October 19, 2022

MIDDLEBURY, Conn., Oct. 19, 2022 /PRNewswire/ -- Today Timex®, the #1 selling watch brand*, and UFC®, the world's premier mixed martial arts organization, deliver an iconic collection of officially branded UFC Watches that are expertly engineered with legendary durability and best-in-class design, created at the Giorgio Galli Design Lab in Milan, Italy. The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC.

Key Points: 
  • The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC.
  • It's a collection that's going to tick a lot of boxes for those with an affinity for high-performing watch design.
  • Showcasing hard lines and sleek architectural design, the Timex UFC Pro is a premium analog statement piece for any title winner.
  • The full collection is available now on Timex.com, the official UFC Store , and select retailers globally.