Consumer Brands Become Greater Focus for PDI Technologies with New GasBuddy® App Offers, Dedicated Brand Teams, and Enhanced Data
ATLANTA, Feb. 27, 2024 /PRNewswire/ -- PDI Technologies, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem, has expanded its consumer engagement strategy. The enhanced approach encompasses:
- The enhanced approach encompasses:
Expanded consumer offers: Brands now can provide exclusive in-store offers to the vast community of active users in the GasBuddy® app. - This integration expands advertising reach for popular consumer brands and leverages the PDI Age Verify capabilities for brands targeting 21+ consumers.
- Enhanced shopper data accessibility for brands and retailers: Brands and retailers can access and securely share more profound consumer data and insights that help them better understand convenience shoppers to create new actionable opportunities.
- To further deepen its consumer focus, PDI is assembling dedicated teams of account executives, business development partners, and sales representatives focused on the consumer space.