CONSUMERS GLOBALLY DEFLECT RESPONSIBILITY OF SODIUM INTAKE
The conundrum reveals itself. Consumers indicate that they would prefer their grocery store not sell high-sodium foods. In theory, this makes sense--If something is not available, behavior change is inevitable. However, in reality, consumers would not be happy if high-sodium foods were removed from store shelves. The survey indicated that the majority of consumers prioritize taste above all else when deciding what to eat and currently believe low-sodium foods are bland and tasteless.
- The SALTS Survey was conducted across seven global markets in North America, Europe and Asia-Pacific to understand consumers' attitudes towards sodium and identify opportunities to develop partnerships and tools to reduce sodium consumption overall.
- The survey found the large majority of consumersrecognize various health benefits associated with reducing their sodium intake from health maintenance to illness prevention to increased longevity.
- Sixty-four percent of consumers know that eating too much sodium is bad for their health, yet only thirty-seven percent pay attention to how much sodium they consume.
- Sodium ranked six out of ten globally in consumers' food and nutrition priorities.