Virgin Australia selects Sabre as its preferred NDC IT technology provider
SOUTHLAKE, Texas, Oct. 31, 2023 /PRNewswire/ -- Virgin Australia has selected Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, to power its future New Distribution Capability (NDC) connection. Virgin Australia will use Sabre's NDC IT capabilities, together with its Global Distribution System (GDS), to both create and distribute innovative offers and rich, customised NDC content.
- SOUTHLAKE, Texas, Oct. 31, 2023 /PRNewswire/ -- Virgin Australia has selected Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, to power its future New Distribution Capability (NDC) connection.
- Virgin Australia will use Sabre's NDC IT capabilities, together with its Global Distribution System (GDS), to both create and distribute innovative offers and rich, customised NDC content.
- Virgin Australia will deploy Sabre technology to power its future retailing efforts across both direct and indirect channels.
- We're pleased to be partnering with Sabre as our NDC IT technology provider, so we can take a clear step forward in our retailing and distribution evolution."