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Troika Media Group Completes Transformative Acquisition of Converge Direct LLC Adding Approximately $300 Million of Revenue and $21 Million of Net Income

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Tuesday, March 22, 2022

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LOS ANGELES, CA, March 22, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands today announced that it has completed the Company’s previously-announced definitive purchase agreement to acquire Converge Direct LLC and its affiliates (collectively, “Converge”), a leading digital and offline performance media and marketing company. This acquisition marks a significant step forward in TMG’s ongoing transformation into a global, end-to-end brand solutions platform, with significant financial benefits.

Key Points:

Since its formation in 2006, Converge and its affiliates have grown to approximately $300 million in annualized revenue, $23 million in adjusted EBITDA, and approximately $21 million of net income for the year ending December 31, 2021.
As a leading digital media and branding services company, TMG was the perfect match for Converge.
Sid Toama, Chief Operating Officer of Converge, will join Troikas Board of Directors, and serve as President of Troika.
Converge Direct, LLC and affiliates is a media managed-service, performance marketing and customer acquisition business.

Troika Media Group’s Subsidiary, Troika IO, Integrates with Global Financial Technology Firm Circle to Simplify Digital Payments for NFTs

Retrieved on:

Wednesday, March 16, 2022

Los Angeles, CA, March 16, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that its subsidiary, Troika IO, has integrated with Circle Internet Financial, LLC, a global financial technology firm that provides internet-based payments and financial infrastructure to businesses of all sizes. The integration provides a seamless, trusted payment infrastructure for TMG’s brand clients and enhances the customer purchasing experience for NFT consumers in the Metaverse.

Key Points:

Tens of millions of people in North America have successfully connected their financial institutions to apps using Plaid.
Troika IO believes buying digital goods should be as simple as purchasing any consumer item on the internet.
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products.
For more information, visit www.thetmgrp.com
Troika IO is a crypto-consultancy that demystifies the often-complicated world of NFTs and the metaverse for global brands.

Troika Media Group Signs a Firm Commitment for a $75 Million Senior Secured Credit Facility with a Multibillion-Dollar Institutional Investor to Fund the Acquisition of Converge Direct LLC

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Thursday, March 10, 2022

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LOS ANGELES, CA, March 10, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands today announced that it has signed a $75 million firm commitment for a senior secured credit facility (the “Facility”) with a direct lender, having extensive experience providing bespoke credit solutions to fund the Company’s previously-announced definitive purchase agreement (the “Purchase Agreement”) to acquire Converge Direct LLC and its affiliates (collectively, “Converge”), a leading digital and offline performance media and marketing company. The Company will fund the acquisition using net proceeds from the credit facility, together with cash on hand at closing to fund the cash consideration of the acquisition and will issue $25 million in the Company’s restricted common stock valued at $2.00 per share. The restricted stock being paid to the Converge shareholders is restricted and subject to a nine-month lock-up agreement (“Lock-Up”).

Key Points:

The restricted stock being paid to the Converge shareholders is restricted and subject to a nine-month lock-up agreement (Lock-Up).
Upon closing, Converges management team will enter into long-term Employment Agreements and take an active leadership role in the combined business.
Sid Toama, Chief Operating Officer of Converge, will join Troikas Board of Directors, and serve as President of Troika.
Tom Marianacci, Founder and Chief Executive Officer of Converge will remain CEO of the Converge entities and be a board advisor to Troika.

Troika Media Group Continues Partnership with Yahoo Sports to Launch Breakthrough Campaign for Yahoo Tourney Pick ’Em

Retrieved on:

Wednesday, March 2, 2022

Los Angeles, CA, March 02, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it is collaborating with Yahoo Sports, its longstanding creative agency client, to support their Tourney Pick’em bracket game with Name, Images and Likeness(NIL) partnerships with two of college basketball’s brightest stars. Yahoo Sports’ partnership marks the first of its kind NIL deal with college athletes in support of bracket gaming.

Key Points:

Yahoo Sports partnership marks the first of its kind NIL deal with college athletes in support of bracket gaming.
Fans can sign up and join groups now and can fill out their brackets starting on Sunday, March 13.
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products.
Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC.

Troika’s Triple Crown

Retrieved on:

Tuesday, February 22, 2022

They kicked it off with a :90-second film featuring Snoop Dogg, declaring LA not only the home of this years Super Bowl, but the preeminent home of the NFL.

Key Points:

They kicked it off with a :90-second film featuring Snoop Dogg, declaring LA not only the home of this years Super Bowl, but the preeminent home of the NFL.
The spot leaned heavily into iconic Los Angeles footage and the future-forward ideals of one of the worlds most diverse cities.
The entire presentation was designed to engage and excite fans, while embracing, celebrating and capturing the spirit of the city.
For SoFi the primary goal of the engagement was to raise brand awareness through NFL gamedays.

Troika Media Group’s Subsidiary, Troika IO, Launches Bitcoin NFTs Backed by Luxury Brands Using the Stacks Blockchain

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Friday, February 18, 2022

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LOS ANGELES, CA, Feb. 18, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group (NASDAQ:TRKA), through its subsidiary, Troika IO, has become the first publicly-traded company to use the Bitcoin ledger to secure its non-fungible tokens (NFTs) backed by luxury brands. With more fashion and luxury brands looking to capitalize on NFTs and crypto offerings, Troika IO will provide a new way for brands to list luxury assets tied to NFTs using a familiar asset such as Bitcoin.

Key Points:

With more fashion and luxury brands looking to capitalize on NFTs and crypto offerings, Troika IO will provide a new way for brands to list luxury assets tied to NFTs using a familiar asset such as Bitcoin.
NFTs can also be purchased using cryptocurrency including Bitcoin and a number of supported stablecoins and altcoins.
Dr. Muneeb Ali, CEO of Hiro and Founder of Stacks, commented, Even though NFTs originated on the Bitcoin blockchain, Bitcoin NFTs largely are ignored in favor of their Ethereum counterparts.
As Troika continues to make building NFTs on Bitcoin easier through Stacks, were looking forward to seeing the creativity from our community expand.

Drew Brees is Scaling New Heights in PointsBet’s Live Your Bet Life™ Brand Campaign Developed with Troika Media Group

Retrieved on:

Tuesday, October 26, 2021

Denver & Los Angeles, Oct. 26, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- PointsBet Holdings Limited and Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company") today announced that NFL all-time great and future Hall of Famer Drew Brees debuts today in the first of three new ad spots for PointsBet’s Live Your Bet Life™ campaign.

Key Points:

The Live Your Bet Life campaign highlights PointsBets market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space.
From the top of a mountain to your couch at home, PointsBet is the service for everyone to Live Your Bet Life.
PointsBet is a clear leader in the gaming space, and the Live Your Bet Life campaign is a celebration of what differentiates our service, Brees said.
Brees spots for the Live Your Bet Life campaign were directed by Dave Laden, who won a Sports Emmy this year for an NBC Sports commercial.

Troika Media to Present at the LD Micro Main Event, October 12-14, 2021

Retrieved on:

Thursday, October 7, 2021

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Troika CEO, Robert Machinist, is scheduled to present virtually at the conference and will discuss the Companys recently announced expectations for the first quarter FY 2022 ended September 30, 2021, and the outlook for FY 2022.

Key Points:

Troika CEO, Robert Machinist, is scheduled to present virtually at the conference and will discuss the Companys recently announced expectations for the first quarter FY 2022 ended September 30, 2021, and the outlook for FY 2022.
LD Micro aims to be the most crucial resource in the micro-cap world.
For more information, visit www.ldmicro.com
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products.
Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC.

Troika Media Group Sponsors Crossroads NFT Exhibit and Creates 3-D Gallery Featuring Black and African Artists for Virtual Event

Retrieved on:

Thursday, September 23, 2021

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Troika IO believes this type of event can createenormous opportunities for individual creators and artists.

Key Points:

Troika IO believes this type of event can createenormous opportunities for individual creators and artists.
Were thrilled to sponsor Umba Daimas Crossroads Exhibit, said Kyle Hill , Head of Digital Assets at Troika IO.
In March 2021, Umba Daima launched Black NFT Art , a media and community brand helping to educate, organize, and amplify Black people in the NFT space.
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products.

Troika Media Group Taps Aesthetic.com for NFT Design and Smart Contracts

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Monday, July 26, 2021

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Troikas collaboration with Aesthetic represents Troikas continued pursuit of providing the best products and services in media, sports, entertainment and cryptocurrencies.

Key Points:

Troikas collaboration with Aesthetic represents Troikas continued pursuit of providing the best products and services in media, sports, entertainment and cryptocurrencies.
Aesthetic's NFT ecommerce platform lets brands create custom storefronts and gamified purchase experiences for their NFT inventory without writing code.
Troika IO is the digital assets arm of Troika Media Group.
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products.