Rave Supports Unified ID 2.0 in New Partnership with The Trade Desk
With over 70 million subscribers around the globe, Rave creates a one-of-a-kind, premium streaming experience for consumers.
- With over 70 million subscribers around the globe, Rave creates a one-of-a-kind, premium streaming experience for consumers.
- “Unified ID 2.0 enables Rave to share audience data on specific media viewed and give incredibly valuable insight into IAB-categorized user interests,” said Stefan Schneider, Machine Learning and Data Engineer at Rave.
- “We’re excited to leverage Unified ID 2.0 to aim to improve advertisers' ability to plan and run campaigns based on our data."
- By partnering with The Trade Desk and enabling UID2, Rave looks forward to collaboration with advertisers interested in engaging with key audiences.