Supermarkets Excel in Digital Ordering and Fulfillment, while Regional Grocers Offer Richer Customer Experience, according to 2023 Digital Maturity Benchmark Report
NEW YORK and MIAMI, Sept. 19, 2023 /PRNewswire/ -- Today at Groceryshop, Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, in partnership with Wynshop, the leading provider of digital commerce and fulfillment solutions for local store-based retailers, unveiled the Grocery Doppio 2023 Digital Maturity Benchmark Report.
- According to the report, supermarkets including Albertsons, Kroger, and Safeway excel the most in digital ordering and frictionless fulfillment.
- Grocery retailers were each assessed according to 205 digital capabilities across four key areas: research & discovery, online ordering, frictionless fulfillment and customer engagement & service.
- The report also includes findings from Incisiv's Consumer Survey 2023 based on 10,000 respondents across the US and observational assessment conducted on retailers' digital channels.
- The 2023 Digital Maturity Benchmark Report is one of many resources available on Grocery Doppio , a free, independent source of grocery insights and data designed to help grocers jumpstart, accelerate, and sustain digital growth.