Christmas economics

eBay Launches Green Monday Deals, Their Biggest December Deals Day of the Year

Retrieved on: 
Monday, December 10, 2018

Created over a decade ago, ' Green Monday ' was created by eBay in 2007, when the marketplace experienced one of its biggest sales days on the second Monday of December.

Key Points: 
  • Created over a decade ago, ' Green Monday ' was created by eBay in 2007, when the marketplace experienced one of its biggest sales days on the second Monday of December.
  • In honor of the milestone, eBay named the day 'Green Monday,' a term that has since been widely adopted across the retail industry.
  • 'Green Monday' has historically been one of the biggest shopping days of the year for eBay," said Scott Cutler, Senior Vice President of eBay Americas.
  • Some of eBay's highlighted 'Green Monday' deals include:
    Additionally, this year eBay will surface millions more items late into the holiday season.

November wrap-up: ZAFUL's hottest month of the year

Retrieved on: 
Friday, December 7, 2018

In early October, ZAFUL's team started working on the campaign planning, technology support and testing.

Key Points: 
  • In early October, ZAFUL's team started working on the campaign planning, technology support and testing.
  • Tracy, a veteran makeup artist in ZAFUL, disclosed that she had been busy working for those big shopping festivals for a whole month.
  • If Double 11 is the warm-up, Black Friday and the Cyber Monday are definitely the climax of the whole month.
  • According to the statistics in November, ZAFUL gained400 million impressions on social platforms, and another 300 million in website traffic.

Close Out 2018 With December's Best Things to Buy

Retrieved on: 
Wednesday, December 5, 2018

December comes stacked with deals on all of the holiday essentials from electronics, to winter wear, to champagne and even home security systems.

Key Points: 
  • December comes stacked with deals on all of the holiday essentials from electronics, to winter wear, to champagne and even home security systems.
  • The closer to Christmas, the more deals shoppers will see on remaining winter inventory, like coats, sweaters, pajamas and shoes.
  • Neiman Marcus: Up to 40% off Select Winter Coats, Sweaters & more
    The sales for electronics don't stop at Black Friday and Cyber Monday.
  • Deals will continue through the holiday and even through January leading up to the Super Bowl when TV's are deeply discounted.

HONOR Smartphones Dominate Black Friday Weekend Sales Across Europe, Middle East and US

Retrieved on: 
Friday, November 30, 2018

This year's figures reveal a remarkable 250% YoY sales increase from 2017 across pan-European regions over the Black Friday and Cyber Monday weekend, with sales in Spain rocketing 300%.

Key Points: 
  • This year's figures reveal a remarkable 250% YoY sales increase from 2017 across pan-European regions over the Black Friday and Cyber Monday weekend, with sales in Spain rocketing 300%.
  • 1 online best-selling smartphone in the EUR150-EUR200 category with deals across all handsets, while the HONOR 10 ranked high on the Amazon Top 10 list for Black Friday weekend sales.
  • Meanwhile in the US, demand for the HONOR View 10 hit new highs and completely sold out on Amazon and Newegg during a Black Friday Promotion, and saw remarkable sales growth over the weekend in the Middle East.
  • In Poland, the HONOR Play recorded 500% sales growth during Black Friday weekend, completely selling out on Euronet, X-kom and Media Expert within two hours, reaching an overall 150% sales growth.

HONOR Smartphones Dominate Black Friday Weekend Sales Across Europe, Middle East and US

Retrieved on: 
Friday, November 30, 2018

This year's figures reveal a remarkable 250% YoY sales increase from 2017 across pan-European regions over the Black Friday and Cyber Monday weekend, with sales in Spain rocketing 300%.

Key Points: 
  • This year's figures reveal a remarkable 250% YoY sales increase from 2017 across pan-European regions over the Black Friday and Cyber Monday weekend, with sales in Spain rocketing 300%.
  • 1 online best-selling smartphone in the EUR150-EUR200 category with deals across all handsets, while the HONOR 10 ranked high on the Amazon Top 10 list for Black Friday weekend sales.
  • Meanwhile in the US, demand for the HONOR View 10 hit new highs and completely sold out on Amazon and Newegg during a Black Friday Promotion, and saw remarkable sales growth over the weekend in the Middle East.
  • In Poland, the HONOR Play recorded 500% sales growth during Black Friday weekend, completely selling out on Euronet, X-kom and Media Expert within two hours, reaching an overall 150% sales growth.

11-Year-Old Viral Hip-Hop Star That Girl Lay Lay Made ALEX AND ANI's Website Crash on Cyber Monday

Retrieved on: 
Thursday, November 29, 2018

Well, thankfully its back up and running but on Cyber Monday the site crashed due to overwhelming traffic the most ever on Cyber Monday for the iconic jewelry brand.

Key Points: 
  • Well, thankfully its back up and running but on Cyber Monday the site crashed due to overwhelming traffic the most ever on Cyber Monday for the iconic jewelry brand.
  • The buzz started when That Girl Lay Lay (the 11-year-old hip hop sensation who has taken the world including Ellen!
  • To show their gratitude to their fans, ALEX AND ANI extended their Cyber Monday sale an extra day and will continue with special offers all season long.
  • By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality.

Omnisend Research Shows Email is Still King of Black Friday & Cyber Monday, SMS Gains Ground With 2000% + ROI

Retrieved on: 
Thursday, November 29, 2018

Ecommerce omnichannel marketing platform, Omnisend , has released a study of email campaigns sent during the week of Black Friday.

Key Points: 
  • Ecommerce omnichannel marketing platform, Omnisend , has released a study of email campaigns sent during the week of Black Friday.
  • According to this research, email marketing is still the most effective when used around Black Friday as opposed to Cyber Monday.
  • Email marketing campaigns were particularly successful on Black Friday, with over 40% of the whole weekend's campaigns being sent that day, profiting from an average order count of 9.44.
  • In marketing automation, cart recovery emails performed the best during the 2018 Black Friday period, with numbers higher than 2017.

Salesforce Research Reveals Shoppers Go Online Early, Go Mobile and Go Social This Holiday Season

Retrieved on: 
Wednesday, November 28, 2018

SAN FRANCISCO, Nov. 28, 2018 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today released new research revealing key holiday shopping season trends.

Key Points: 
  • SAN FRANCISCO, Nov. 28, 2018 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today released new research revealing key holiday shopping season trends.
  • The majority of shoppers browsed and bought on mobile: More shoppers than ever started their shopping on a phone, with mobile traffic hovering around 70 percent for the majority of the week.
  • Shoppers looked to digital for service: Salesforce data shows that, overall, customer service agents viewed 10 percent more service cases this Cyber Monday compared to last.
  • As Cyber Week deals wound down, shoppers talked about gadgets, big retailers and in a crafty surprise Etsy, the online artisan marketplace.

Sterling Increases Its Online Presence With 257 Online Orders Over Cyber Weekend

Retrieved on: 
Wednesday, November 28, 2018

The Company today announced that they recorded 257 orders from Black Friday November 23, 2018 through Cyber Monday on November 26, 2018.

Key Points: 
  • The Company today announced that they recorded 257 orders from Black Friday November 23, 2018 through Cyber Monday on November 26, 2018.
  • "The strong showing is evidence that our strategy to expand our product offering online is gaining traction," said VP of Online Sales & Development, Brian Solomon.
  • The orders consisted of 150 orders from Amazon, 80 from Groupon, 12 from eBay and 15 from Walmart.
  • Additionally, on Tuesday November 27, 2018, Groupon promoted the Company's account from a Level 2 seller to a Level 3 seller.

Research Published by Poq Shows Retail App Usage at an All Time High Over Cyber Weekend

Retrieved on: 
Tuesday, November 27, 2018

Retail app usage has grown significantly over Cyber Weekend, shown in the data released by Poq today.

Key Points: 
  • Retail app usage has grown significantly over Cyber Weekend, shown in the data released by Poq today.
  • Poq , the SaaS-based app platform analysed consumer behaviour on retail apps over Cyber Weekend, looking specifically at revenue and time spent within apps on Black Friday and Cyber Monday in the UK and US.
  • The app analysis identified that over Cyber Weekend 89% of shoppers returned to an app they had previously visited.
  • Either way, many had predicted that mobile and mobile app usage over Cyber Weekend would increase.