Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads® to Meet Mid-Market Demand

SugarCRM Inc.®, the company that helps organizations deliver exceptional
customer experiences, announced today the release of Salesfusion
for Google Ads, marking a strategic partnership with Google® that
will allow customers to create, manage, optimize and track paid search
advertising from within the platform. The integration will simplify
Google paid search complexities by allowing customers to launch
campaigns quickly and directly from within Salesfusion. Using powerful
machine learning for optimizations, users will benefit from executing
conversion-driven campaigns with automated bidding, empowering small to
mid-sized marketing teams to grow their business without relying on a
third-party agency or in-house expertise. The Ads feature is available
to all Salesfusion users and will allow marketers to drive more
qualified traffic to their websites—and ultimately drive more revenue.

“Search advertising is a fundamental component to any marketer’s inbound
marketing program to engage potential customers during the research
phase of the buyer’s journey,” said Logan Henderson, general manager of
marketing automation at SugarCRM. “The average business earns $2 for
every $1 spent on search advertising and can boost brand awareness by as
much of 80 percent. “We know this can be a pain point for our customers,
and as B2B industry innovators focused on tools that marketers need
most, we put effective paid search marketing success within reach for
small marketing teams.”

The release of Salesfusion for Google Ads is another step forward for
Salesfusion on its mission to provide the modern marketer with the
innovative functionality they need in a solution built to work for them.
Aside from the new integration allowing paid search advertising,
Salesfusion recently announced its acquisition by SugarCRM, a strategic
union with a lightning focus on the next generation of customer
experience innovation.

About Google Ads:

Google Ads, Google's online advertising program, allows your business to
be found by people on Google precisely when they’re searching for
products or services like yours. Whether you’re looking to bring in new
website visitors or grow online sales, Google Ads can help.

About Salesfusion:

Salesfusion is the new standard in marketing automation designed for
mid-size companies. We focus on what matters most to
marketers–streamlining campaign creation, understanding engagement,
improving conversion and driving more revenue. Our powerful platform is
intuitive, scalable and affordable and our experienced team is as
hands-on as our clients need them to be. Learn more at www.salesfusion.com

About SugarCRM:

SugarCRM is a customer experience management leader enabling businesses
to create profitable customer relationships by delivering highly
relevant, personalized experiences throughout the customer journey. We
empower companies to strengthen existing customer relationships, create
new ones through actionable insights and intelligent automation and
better understand the customer every stage of the journey. This enables
businesses to accelerate demand generation, grow revenue, deliver
superior customer care and increase loyalty. Our easy-to-use, intuitive
platform makes customer experience management easy and accessible for
everyone, allowing marketing, sales and services professionals to focus
on high-impact, value-adding activities that create customers for life.

Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2
million individuals in over 120 countries rely on SugarCRM.

To learn more visit www.sugarcrm.com
or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of
SugarCRM Inc. Third-party trademarks mentioned are the property of their
respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190522005238/en/