CONCACAF | Jotup

Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.

Retrieved on:

Friday, April 26, 2024

NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.

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NEW YORK and SCOTTSDALE, Ariz., April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S.
Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi.
As part of this multiyear partnership, Discount Tire will integrate into MLS broadcasts and advertise on MLS Season Pass and FOX, feature in-stadium promotions, offer customer sweepstakes, and execute grassroots marketing and community outreach programs at many of Discount Tire's 1,200 stores across 39 states.
"As a longtime fan that has witnessed the tremendous growth and interest in soccer in the U.S., I couldn't be more excited than to have Discount Tire named the Official Tire Retailer of MLS," said Michael Zuieback, executive chairman at Discount Tire.

Casillero del Diablo Becomes Official Wine of the Mexican National Teams in the U.S.

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Wednesday, April 10, 2024

SUM, Wine, AT&T, Copa América, Sports club, Marketing, Partnership, Growth, Soccer United Marketing, Family, Federation, CONCACAF, FMF, MNT, Association football

NEW YORK, April 10, 2024 /PRNewswire-PRWeb/ -- The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico's annual U.S. "MexTour" for more than two decades, today announced a multi-year partnership with Casillero del Diablo, which was named the official wine of the senior Mexican National Teams in the U.S. – including men's and women's teams.

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This collaboration symbolizes a strategic alliance, blending tradition with forward-thinking approaches to enhance the fan journey and entice new consumers to the wine category.
"As the official wine of the Mexican National Teams in the U.S., we're poised to amplify the Casillero brand presence and engage fans through innovative experiences.
"We are always pleased to introduce a sponsor of the Mexican National Teams, and we couldn't be more excited to officially bring Casillero del Diablo into our family," said Enrique Nieto, FMF Director of Strategic Alliances.
"Casillero del Diablo is legendary, global winemaker, and we know Mexico's massive, passionate fanbase in America will enjoy this partnership for many years to come."

Toyota Gives Back and Joins the Thrilling Action of the Inaugural Concacaf W Gold Cup as a Founding Partner

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Tuesday, March 12, 2024

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Toyota joined in the action as an inaugural and official automotive partner of the competition.

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Toyota joined in the action as an inaugural and official automotive partner of the competition.
Additionally, Toyota extended its ongoing partnership with Boys & Girls Clubs of America, presenting a donation of $80,000 during halftime of the final game.
"We were delighted to continue our partnership with Concacaf during the inaugural W Gold Cup as we continue engaging in programs that bring soccer to life for communities throughout the U.S.
Attendees got to see and take photos with the official W Gold Cup trophy displayed during the Fan Zone festivities.

Brightcove to Power MotoAmerica’s First Global Livestream of the Daytona 200

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Tuesday, March 5, 2024

As the official streaming provider for MotoAmerica, Brightcove will power the live and video-on-demand (VOD) capabilities of the MotoAmerica Live+ streaming service, which will exclusively broadcast the upcoming 82nd running of the Daytona 200 (March 7-9, 2024).

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As the official streaming provider for MotoAmerica, Brightcove will power the live and video-on-demand (VOD) capabilities of the MotoAmerica Live+ streaming service, which will exclusively broadcast the upcoming 82nd running of the Daytona 200 (March 7-9, 2024).
“Delivering quality live and on-demand streaming experiences is essential for today’s sports and entertainment organizations to reach and engage their audiences effectively,” said Marc DeBevoise, CEO of Brightcove.
“In response, we decided to collaborate with Brightcove to offer our fans the upgraded experience they have been asking for.
Partnering with Brightcove ensures that both current and new fans of MotoAmerica can enjoy the best viewing experience possible.

Blacklake Group Announces the Acquisition and Expansion of Sentinel, a Global Risk and Intelligence Advisory Firm

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Monday, March 4, 2024

Blacklake Group is pleased to announce the acquisition and expansion of Sentinel, a global risk and intelligence advisory firm focused on solving complex security problems on behalf of multinational corporations, critical institutions, and high-profile clients.

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Blacklake Group is pleased to announce the acquisition and expansion of Sentinel, a global risk and intelligence advisory firm focused on solving complex security problems on behalf of multinational corporations, critical institutions, and high-profile clients.
Sentinel's unparalleled expertise and risk-based methodology is augmented by cutting edge proprietary intelligence technologies that allow individuals and organizations to better manage their risk profile.
Founded in 2017, Sentinel established itself in the boutique advisory space and has expanded its executive leadership team post-acquisition.
Hamilton’s private sector contributions are focused on risk management, analysis of global threats, intelligence, and physical and cyber security.

MAJOR LEAGUE SOCCER ANNOUNCES PARTNERSHIP WITH ICONIC AUDIO BRAND BEATS

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Monday, February 19, 2024

NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.

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NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.
As part of the multi-year agreement, MLS clubs will receive custom Beats headphones exclusively created for the teams.
MLS players will also be featured in Beats' brand marketing campaigns that will be amplified on both Beats and MLS' platforms.
"Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America," said Camilo Durana, MLS EVP Apple Partnership, Properties and Events.

Leagues Cup 2024 Unveils New Tournament Format and Groups for second edition of MLS vs LIGA MX Competition

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Wednesday, January 31, 2024

NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States. The month-long tournament, which will crown a winner among MLS and LIGA MX clubs, will unfold from July 26 to August 25, 2024, setting the stage for historic and emerging North American club rivalries.

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NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States.
Moving forward, the tournament will introduce a tiered Leagues Cup Ranking system, as well as hubs for the highest-ranked LIGA MX clubs.
The Leagues Cup ranking will be strictly based on combined MLS and LIGA MX club performance based on points in the last 34 regular season matches.
This new format, based on the Leagues Cup Ranking, was a joint collaborative effort of the Leagues Cup Organizing Committee, comprising representatives from Leagues Cup, and both MLS and LIGA MX leadership.

EQS-News: STAIDIUM U.S. TO PARTICIPATE IN PIONEERING MLS INNOVATION LAB FROM MAJOR LEAGUE SOCCER

Retrieved on:

Saturday, January 13, 2024

Officially kicked off in December at MLS NEXT FEST in Arizona, MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.

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Officially kicked off in December at MLS NEXT FEST in Arizona, MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.
The League’s forward-thinking approach is the driver behind the creation of MLS Innovation Lab.
"Major League Soccer strives to be the front porch of innovation for the sports industry," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.
For more information on MLS Innovation Lab, or to be considered for the program in the future, visit MLSsoccer.com/InnovationLab

MAJOR LEAGUE SOCCER LAUNCHES PIONEERING MLS INNOVATION LAB

Retrieved on:

Thursday, January 11, 2024

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- Major League Soccer (MLS) today announced the launch of MLS Innovation Lab, a program designed to shape the future of sports through the identification of cutting-edge startups and advanced technologies to help develop the next generation of athletes, enhance the fan experience and drive continued growth for the League and its Clubs. MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.

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MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation.
This forward-thinking approach by MLS is the driver behind the creation of MLS Innovation Lab.
MLS Innovation Lab gives companies the chance to test their products in real-world environments throughout the MLS ecosystem including MLS NEXT FEST, Generation adidas Cup, MLS NEXT Cup and the MLS NEXT All-Star Game presented by Allstate, among others.
"Major League Soccer strives to be the front porch of innovation for the sports industry," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.

Modex Takes Strategic Management of FIFA+ Collect

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Tuesday, December 26, 2023

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FIFA Club World Cup Saudi Arabia 2023(TM) collection drop on FIFA+ Collect

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Drop marks new collaboration as Modex takes strategic management of FIFA+ Collect.
Geneva, Switzerland--(Newsfile Corp. - December 26, 2023) - FIFA+ Collect is launching a new dual digital collectible for the FIFA Club World Cup Saudi Arabia 2023™, the first collection of a new collaboration with tech firm Modex.
FIFA Chief Business Officer, Romy Gai, said: "We are excited to embark on this transformative journey with Modex and take the FIFA+ Collect platform to new heights.
Modex CEO, Francesco Abbate, added: "We're delighted to have been entrusted with the delivery of FIFA's digital collectibles.