Ben Brode

New Research from Braze Reveals Critical Insights on Craft of Customer Engagement and How that Helps 85% of Top Brands Surpass their Revenue Goals

Retrieved on: 
Tuesday, February 27, 2024

Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fourth annual Global Customer Engagement Review , examining customer engagement trends over the past year.

Key Points: 
  • Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fourth annual Global Customer Engagement Review , examining customer engagement trends over the past year.
  • Also included is the Braze Customer Engagement Index which assesses the maturity of brands in terms of their customer engagement activities—showing that 85% of brands that successfully embrace the craft of customer engagement to power first-party relationships exceeded their revenue goals in 2023.
  • “Marketers are utilizing the power of AI to ignite creativity and craft personalized experiences that resonate with today’s consumer.
  • Only 24% are mapping customer behavior and sentiment and even fewer brands (6%) apply customer insights to their product and brand approach.

Griffin Gaming Partners and Rendered VC Release The 2023 Game Development Report

Retrieved on: 
Friday, February 2, 2024

Griffin Gaming Partners, one of the world’s largest venture capital firms focused on the global gaming market, has partnered with Rendered VC, a specialist fund, to release the 2023 Game Development Report.

Key Points: 
  • Griffin Gaming Partners, one of the world’s largest venture capital firms focused on the global gaming market, has partnered with Rendered VC, a specialist fund, to release the 2023 Game Development Report.
  • “Games with live-service dependent go-to-market strategies require developer efficiency that today’s game tech isn’t built to deliver,” said Jiten Dajee, Partner at Rendered VC.
  • To access the full analysis and additional insights, download the 2023 Game Development Report: bit.ly/2023GameDevelopmentReport .
  • Griffin Gaming Partners is one of the world’s largest venture capital firms focused on the global gaming market with over $1B in assets under management.

Second Dinner Secures $100M Series B Investment Led by Griffin Gaming Partners

Retrieved on: 
Monday, January 8, 2024

Second Dinner , the award-winning game development studio behind the hit game MARVEL SNAP, today announced a $100M Series B investment led by industry titan Griffin Gaming Partners .

Key Points: 
  • Second Dinner , the award-winning game development studio behind the hit game MARVEL SNAP, today announced a $100M Series B investment led by industry titan Griffin Gaming Partners .
  • Check the website!”
    Matt Wyble, Second Dinner’s Chief Operating Officer, adds, “We’re grateful to have Griffin Gaming Partners on our team!
  • “Second Dinner has assembled one of the strongest creative teams that we have ever come across,” stated Nick Tuosto, Co-founder and Managing Director of Griffin Gaming Partners.
  • We are thrilled to partner with Second Dinner to grow MARVEL SNAP and look forward to new titles developed by this RIDICULOUSLY talented team.”
    Following the round, Second Dinner will continue to operate independently, with Griffin Gaming Partners and their original investor NetEase, as minority investors.

Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry

Retrieved on: 
Tuesday, March 14, 2023

The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique view of the many parts of the gaming industry.

Key Points: 
  • The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique view of the many parts of the gaming industry.
  • View the full release here: https://www.businesswire.com/news/home/20230314005370/en/
    Unity Gaming Report 2023 (Graphic: Business Wire)
    The Unity Gaming Report 2023 highlights that while 2022 delivered economic change and challenges, game developers and the industry as a whole showed resilience and strength.
  • To view the full analysis and additional insights, download the Unity Gaming Report 2023 .
  • Unity will be hosting a creators roundtable with developers featured in the Gaming Report 2023 at the 2023 Game Developers Conference where industry leaders will discuss industry trends on the current and future state of end-to-end game development, monetization, and live operations.