New Research from Braze Reveals Critical Insights on Craft of Customer Engagement and How that Helps 85% of Top Brands Surpass their Revenue Goals
Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fourth annual Global Customer Engagement Review , examining customer engagement trends over the past year.
- Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fourth annual Global Customer Engagement Review , examining customer engagement trends over the past year.
- Also included is the Braze Customer Engagement Index which assesses the maturity of brands in terms of their customer engagement activities—showing that 85% of brands that successfully embrace the craft of customer engagement to power first-party relationships exceeded their revenue goals in 2023.
- “Marketers are utilizing the power of AI to ignite creativity and craft personalized experiences that resonate with today’s consumer.
- Only 24% are mapping customer behavior and sentiment and even fewer brands (6%) apply customer insights to their product and brand approach.