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Entertainment LONDON, March 1, 2024 /PRNewswire/ -- Today, Pepsi Max ®'s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets. To mark the moment, digital installations – each featuring the re-designed and refreshed Pepsi Max® globe logo – rose above landmarks worldwide for a digital showcase of Pepsi Max ®'s new visual identity in a blaze of pulsing electric blue and black, carrying the brand into its new era.
Key Points:
- LONDON, March 1, 2024 /PRNewswire/ -- Today, Pepsi Max ®'s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets.
- A hot air assembly, forming a giant Pepsi Max logo, took over skylines in Warsaw, Poland and Ho Chi Minh, Vietnam, each comprised of over 70 balloons.
- Meanwhile, the Gaddafi Cricket Stadium in Pakistan saw a giant Pepsi Max can land mid-game, to the audible delight of the onlooking crowd.
- The new logo thoughtfully borrows equity from Pepsi Max's past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi Max.
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Entertainment NEW YORK, May 24, 2023 /PRNewswire/ -- #PepsiKickOffShow - Pepsi® and UEFA are excited to announce that Brazilian global pop superstar Anitta will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10th, joining GRAMMY-award winner Burna Boy for an unmissable entertainment spectacle at the biggest annual sporting event in the world.
Key Points:
- I'm delighted to be performing at the UEFA Champions League Final Kick Off Show by Pepsi and I can't wait to co-headline alongside Burna Boy.
- UEFA marketing director Guy-Laurent Epstein commented: "This season's spectacle promises to be unforgettable, with an exciting line-up of artists set to take the stage ahead of the UEFA Champions League Final in Istanbul.
- We're proud of our longstanding partnership with Pepsi MAX, which enables us to bring even more excitement to fans and we are looking forward to sharing this season's UEFA Champions League Kick Off Show by Pepsi with everyone."
- Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube and TikTok channels.
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Thursday, October 13, 2022
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Quakers NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.
Key Points:
- NEW YORK, Oct. 13, 2022 /PRNewswire/ --#THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football filmto date, ' Nutmeg Royale '.
- Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
- Leo Messi: "It's great to be back working with Pepsi MAX and creating entertaining football moments for fans.
- Paul Pogba: "This is one of my favorite Pepsi MAX campaigns that I've worked on yet!
