MAESA


Associated tags: Imagination, TPH, Creativity, Collection, Maesa, Paraben, Beauty, Stock, Perfume, Cosmetics, Target

Locations: HAIR, CALIFORNIA, ASHLEY, UNITED STATES, NORTH AMERICA, NEW YORK, REVLON

Maesa Taps Molly Kennedy to Spearhead Kristin Ess Hair

Retrieved on: 
Friday, April 26, 2024

Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Molly Kennedy as its new VP, Marketing, Kristin Ess Hair, and other brands including Koze Place.

Key Points: 
  • Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Molly Kennedy as its new VP, Marketing, Kristin Ess Hair, and other brands including Koze Place.
  • View the full release here: https://www.businesswire.com/news/home/20240426274717/en/
    Kennedy is a seasoned global marketing executive with a passion for building purpose-driven brands.
  • “I’m so thrilled to be joining Maesa at such an exciting and pivotal time,” said Molly Kennedy.
  • “I feel privileged to lead Kristin Ess Hair, Koze Place and other Maesa brands to a turbocharged growth trajectory, working closely with our internal teams and retailers, and bringing together my legacy of driving brand purpose and marketing rigor.”

Maesa Names Patricia Huet Chief Human Resources Officer

Retrieved on: 
Friday, March 22, 2024

Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Patricia Huet as its new Chief Human Resources Officer.

Key Points: 
  • Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Patricia Huet as its new Chief Human Resources Officer.
  • Huet will spearhead global human resources management for Maesa, focusing on enhancing employee engagement and contributing to company’s continued growth.
  • As Chief Human Resources Officer, Huet will oversee people strategy, culture development, and workplace diversity and inclusivity worldwide for Maesa.
  • “I am honored to join Maesa as Chief Human Resources Officer and lead our global HR organization, partnering closely with Piyush, his dynamic leadership team and Bain Capital,” said Huet.

Maesa Proudly Presents Inaugural Graduating Class of the #MaesaMagicIncubator

Retrieved on: 
Tuesday, February 20, 2024

Maesa, the #1 beauty incubator in mass, is proud to announce the graduation of the inaugural cohort, class of 2024 of the #MaesaMagicIncubator.

Key Points: 
  • Maesa, the #1 beauty incubator in mass, is proud to announce the graduation of the inaugural cohort, class of 2024 of the #MaesaMagicIncubator.
  • “In our 2024 class, we see the will to make magic by delivering products that solve real problems and fulfill unmet consumer needs.
  • Through the #MaesaMagicIncubator, Maesa seeks to address the challenges faced by promising early-stage entrepreneurs who, much like Maesa, are crafting consumer solutions that are disrupting categories and creating magic.
  • By nurturing diverse ideas, Maesa aims to stimulate innovation and foster economic growth, creating a ripple effect of shared success and satisfying unmet consumer needs.

Fine'ry Expands Assortment with Seven New Fragrances, Celebrates its First Anniversary

Retrieved on: 
Wednesday, February 28, 2024

NEW YORK, Feb. 28, 2024 /PRNewswire/ -- Fine'ry, the line of fragrances rooted in the craft of fine perfumery, announced the expansion of its collection of eau de parfums and body mists with the addition of seven new fragrances, exclusively available at Target. The launch marks the brand's first anniversary and further solidifies the brand's mission to democratize luxury fragrance.

Key Points: 
  • The launch marks the brand's first anniversary and further solidifies the brand's mission to democratize luxury fragrance.
  • "When developing the seven new Fine'ry scents, we were inspired by the latest trends and newest ingredients happening in fragrance.
  • We wanted to create more unique sensorial experiences – from decadent pistachio to exotic woods and comforting skin scents.
  • This fragrance evokes the wonder of a sun-drenched beach, sparkling turquoise waters, and the lush expanse of fig trees.

Being Frenshe Introduces Palo Santo Sage As The Newest Scent In Its Wellness Collection

Retrieved on: 
Tuesday, February 27, 2024

LOS ANGELES, Feb. 27, 2024 /PRNewswire/ -- Being Frenshe, an accessible wellness line by Ashley Tisdale, will introduce a new scent to their self-care focused collection, Present & Grounded: Palo Santo Sage. This will be the brand's first new scent range added to the collection since launch in 2022.

Key Points: 
  • LOS ANGELES, Feb. 27, 2024 /PRNewswire/ -- Being Frenshe, an accessible wellness line by Ashley Tisdale, will introduce a new scent to their self-care focused collection, Present & Grounded: Palo Santo Sage.
  • The scent of Palo Santo Sage promotes connection by transporting you to the feeling of being rooted in nature and at peace.
  • "After the success of the Being Frenshe launch in 2022, we are thrilled to be expanding the scent range with Palo Santo Sage.
  • The new Palo Santo Sage collection features 7 new SKUs, ranging in price from $10.99 to $29.99.

Hairitage Addresses the Growing Demand for Reparative Haircare, Introduces Damage Recovery Collection

Retrieved on: 
Monday, February 26, 2024

NEW YORK, Feb. 26, 2024 /PRNewswire/ -- Hairitage by Mindy McKnight, a pioneer in inclusive haircare, announced today the launch of its latest Damage Recovery collection, exclusively available at Walmart stores nationwide and on Walmart.com. Hairitage is the first clean haircare brand to introduce the damage recovery collection at the retailer, addressing the growing demand for this category among its consumer base. 

Key Points: 
  • Hairitage is the first clean haircare brand to introduce the damage recovery collection at the retailer, addressing the growing demand for this category among its consumer base.
  • The Hairitage Damage Recovery collection – a shampoo, conditioner, and leave-in treatment - provides cleaner formula solutions for consumers to transform their dry, damaged, or brittle hair to visibly healthier, shiny strands.
  • Based on clinical studies, the products in the Hairitage Damage Recovery regimen have proven to:
    Mend to Be Damage Recovery Shampoo ($9.94 for 13 fl.
  • The Hairitage Damage Recovery Collection is available at Walmart stores nationwide and on Walmart.com, starting February 24, 2024, all for $9.94 each.

KRISTIN ESS HAIR INTRODUCES NEW SOFTENING COLLECTION, ADDRESSES GROWING DEMAND FOR HAIRCARE FOR OVERPROCESSED, DRY AND DULL HAIR

Retrieved on: 
Monday, February 26, 2024

NEW YORK, Feb. 26, 2024 /PRNewswire/ -- Kristin Ess Hair is expanding its line of salon quality hair care and styling products with a new collection specifically focused on softening and smoothing. The new Softening Collection is a luxurious routine to get you through your full hair journey, from washing and hydrating to treatments and styling. Addressing the growing demand for products catering to overprocessed, dry or dull hair, the range includes four new SKUs, all priced under $18 and available exclusively at Target stores nationwide and on Target.com. This collection sets the foundation for a pillowy soft, bouncy blowout, creating that iconic 'just left the salon' look.  

Key Points: 
  • "Since the brand launch in 2017, Kristin Ess Hair has been at the forefront of innovation in the haircare space," says Piyush Jain, Maesa CEO.
  • The Softening Collection includes the Ultra Rich Softening Shampoo, Ultra Lightweight Softening Conditioner, Velvet Finish Softening Mask, and Subtle Shine Softening Oil.
  • Each formula is created to enhance your natural hair and can be used on all hair types, with focus on overprocessed, dry and dull hair.
  • Based on consumer perception studies, the products in the Kristin Ess Hair Softening Collection have shown the following results:
    Ultra Rich Softening Shampoo ($11.99 for 10 fl.

Hairitage Expands Retail Footprint, Launches at Kroger, CVS and HEB Nationwide

Retrieved on: 
Monday, January 29, 2024

NEW YORK, Jan. 29, 2024 /PRNewswire/ -- Hairitage by Mindy McKnight, a pioneer in inclusive haircare, is making its products accessible to even more consumers nationwide with expansion to key consumer goods retailers. Early February, the curated Hairitage assortment is launching at Kroger stores and Kroger.com, and the select bestsellers have been available at CVS stores / CVS.com and HEB stores / HEB.com as of January 7. The full Hairitage collection of haircare, tools, accessories, and body care products will continue to be available on Walmart.com and Walmart stores nationwide.

Key Points: 
  • Early February, the curated Hairitage assortment is launching at Kroger stores and Kroger.com, and the select bestsellers have been available at CVS stores / CVS.com and HEB stores / HEB.com as of January 7.
  • The full Hairitage collection of haircare, tools, accessories, and body care products will continue to be available on Walmart.com and Walmart stores nationwide.
  • We look forward to continuing to build upon our success at Walmart and selectively expanding the brand to our new retailers - Kroger, CVS and HEB.
  • Starting January 2024, the select Hairitage haircare assortment ranging in price from $8.99 to $10.49 will be accessible to families shopping for personal care products at Kroger, CVS, and HEB.

Maesa Launches #MaesaMagicIncubator Program, Empowering Under-Served Entrepreneurs in Beauty and Wellness Industry

Retrieved on: 
Thursday, July 20, 2023

Maesa, the #1 beauty incubator in mass, proudly announces a call-for-entries to its groundbreaking initiative, the #MaesaMagicIncubator.

Key Points: 
  • Maesa, the #1 beauty incubator in mass, proudly announces a call-for-entries to its groundbreaking initiative, the #MaesaMagicIncubator.
  • In honor of its 25-year anniversary, Maesa is paying it forward by designing a program to bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from all under-served communities (i.e., female, BIPOC, LGBTQIA+, differently-abled and seniors).
  • Through the #MaesaMagicIncubator, Maesa seeks to address the challenges faced by early-stage entrepreneurs who are often excluded from similar initiatives.
  • All interested, eligible entrepreneurs can apply to the #MaesaMagicIncubator program before September 1, 2023, by visiting Maesa.com/incubator-page .

Maesa Group Launches Exclusive Luxury-Inspired Fragrance Collection, Fine'ry

Retrieved on: 
Thursday, March 16, 2023

NEW YORK, March 16, 2023 /PRNewswire/ -- Maesa Group has proudly unveiled their newest launch, Fine'ry, a line of luxury-inspired perfumes redefining the fine fragrances category, exclusively at Target.

Key Points: 
  • NEW YORK, March 16, 2023 /PRNewswire/ -- Maesa Group has proudly unveiled their newest launch, Fine'ry, a line of luxury-inspired perfumes redefining the fine fragrances category, exclusively at Target.
  • Maesa Group Launches Exclusive Luxury-Inspired Fragrance Collection, Fine'ry
    Positioned to disrupt the category at mass with a coveted, boutique fragrance experience, Fine'ry is inspired by some of the most beloved perfume icons in the industry.
  • The collection is a diverse range of fragrances that offer unique and memorable scent experiences curated by the world's top perfumers, without the designer mark ups.
  • "Fine fragrance should be an attainable luxury for everyone," says Dana Steinfeld, SVP of Marketing & Product Development.