ADCOLONY

AdColony Again Named “Best Mobile Ad Network” by Adweek Readers

Retrieved on: 
Monday, July 26, 2021
Magazines, AppLovin, Adweek, AdMob, Mass media, Periodicals

LOS ANGELES, July 26, 2021 (GLOBE NEWSWIRE) -- AdColony, a Digital Turbine, Inc. (Nasdaq: APPS) company and the in-app marketplace for brands, is humbled and proud to accept the award for Best Mobile Ad Network from the 2021 Adweek Readers Choice: Best of Tech awards.

Key Points: 
  • LOS ANGELES, July 26, 2021 (GLOBE NEWSWIRE) -- AdColony, a Digital Turbine, Inc. (Nasdaq: APPS) company and the in-app marketplace for brands, is humbled and proud to accept the award for Best Mobile Ad Network from the 2021 Adweek Readers Choice: Best of Tech awards.
  • The industry-renowned trade publication asked its readers to recognize the top providers of advertising and marketing technology for the third time.
  • Adweeks readers are a knowledgeable, experienced group and represent our core client, OConnor continued.
  • Other finalists in the Adweek 2021 Readers' Choice: Best of Tech Awards this year were Applovin, Facebook Audience Network, Google Admob, and Kargo.

Digital Turbine Announces Definitive Purchase Agreement to Acquire AdColony

Retrieved on: 
Friday, February 26, 2021
Communication, Forward-looking statement, SEC filings, Articles, Economy, Human activities

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

Key Points: 
  • This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
  • Statements in this news release that are not statements of historical fact and that concern future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events, including financial projections and growth in various products are forward-looking statements that speak only as of the date made and which involve known and unknown risks, uncertainties and other factors which may, should one or more of these risks uncertainties or other factors materialize, cause actual results to differ materially from those expressed or implied by such statements.
  • You should not place undue reliance on these forward-looking statements.
  • The Company does not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business

Retrieved on: 
Friday, February 26, 2021
Mobile telecommunications, Technology, Science and technology, 5G, Internet of things, Technology forecasting, Telecommunications

We are extremely excited to announce the acquisition of AdColony today, said Bill Stone, CEO of Digital Turbine.

Key Points: 
  • We are extremely excited to announce the acquisition of AdColony today, said Bill Stone, CEO of Digital Turbine.
  • We look forward to welcoming the AdColony team to the Digital Turbine family and believe that this strategic transaction accelerates our growth and is a positive for our partners, advertisers, employees and shareholders.
  • AdColony saw the secular tailwinds toward mobile, video and high-speed networks like 5G before most and has been able to capitalize on its vision.
  • AdColony is excited to join the successful team at Digital Turbine.

AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming

Retrieved on: 
Monday, February 1, 2021
Video game culture, eSports

2020 was a banner year for mobile gaming and esports, and 2021 will be no different, said Jonathan Harrop, AdColonys Senior Director of Global Marketing & Communications.

Key Points: 
  • 2020 was a banner year for mobile gaming and esports, and 2021 will be no different, said Jonathan Harrop, AdColonys Senior Director of Global Marketing & Communications.
  • As one of the few esports organizations actively involved in mobile gaming, we saw the potential right away.
  • Mobile esports has been popular across the Asia-Pacific market for some time, and AdColony recently announced a regional partnership with Singapore-based gaming & esports brand consultancy firm Mana, which connects brands with the gaming & esports industries.
  • Of late, they have gotten into hosting their own esports tournaments online in a series called "Mazer Gaming Gives Back" for charity.

AdColony Boosts Executive Leadership Team with Internal Promotions Following Strong 1H 2020 Results

Retrieved on: 
Tuesday, September 15, 2020

These advancements reflect AdColonys outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space.

Key Points: 
  • These advancements reflect AdColonys outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space.
  • Im delighted to expand my role on AdColonys executive leadership team, said Franklin.
  • AdColonys global commercial teams have continued to deliver consistent results on the potential and promise of in-app and mobile gaming throughout the unprecedented challenges of 2020, said OConnor.
  • Chief Technology Officer Andrzej Dzius and Chief Financial Officer Thomas Bullen will continue to support the executive leadership team from their current roles.

New AdColony and DISQO Study Reveals Half of US Adults Play Mobile Games Daily

Retrieved on: 
Thursday, September 10, 2020
Advertising, Communication design, Gamer, Mobile game, Articles, Human activities, Human Nature, Advertising, Communication design, Gamer, Mobile game, Articles, Human activities, Human Nature

Among these insights is the confirmation of a 50/50 split in gender and the ubiquity of mobile games among all age groups, not just young people.

Key Points: 
  • Among these insights is the confirmation of a 50/50 split in gender and the ubiquity of mobile games among all age groups, not just young people.
  • The survey shows that even those with significantly higher education and those in the upper echelons of household incomes are engaging with mobile games.
  • With this new study, DISQO and AdColony are empowering brands to understand mobile gamers so they can deliver ads that are relevant to this diverse and rapidly growing community.
  • Highlights from the study include:
    Nearly one-half (49%) of the American population plays mobile games once or several times a day.

AdColony Opens Data Science Office in Poland, Led By Technology Veteran Hires

Retrieved on: 
Friday, April 24, 2020
Articles, Godula, Artificial intelligence, Academic disciplines, Technology, Pawlak

The new hires primary focus is to lead and develop the companys newly-opened AI Hub in Warsaw, Poland.

Key Points: 
  • The new hires primary focus is to lead and develop the companys newly-opened AI Hub in Warsaw, Poland.
  • Pawlak and Godula leading our new office in Warsaw is an extremely exciting development for us, said Andrzej Dzius, the companys Chief Technology Officer.
  • In addition to Pawlak, AdColony has also brought on Pawel Godula to build effective advertising solutions for its UA clients.
  • He has been working with AdColony as a data science consultant and is now moving into a full-time role as the Data Science director of the AI Hub.

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Retrieved on: 
Thursday, March 12, 2020
Online advertising, Crime, Ad fraud, Fraud, Audit, Human behavior, Articles

The certification reaffirms AdColonys continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners.

Key Points: 
  • The certification reaffirms AdColonys continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners.
  • Though not required as part of the process, AdColony brought in an unbiased, third-party auditor to examine its technology and internal processes.
  • AdColony takes tremendous pride in doing its part to fight fraud, said Gabriella Aversa, AdColonys director of strategy and planning.
  • are the most vulnerable to ad fraud, with mobile app fraud growing by six percent, according to DoubleVerify .

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Retrieved on: 
Wednesday, December 11, 2019
Advertising, Communication design, Communication

AUCKLAND, New Zealand, Dec. 11, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColonys award-winning mobile ads to advertisers in New Zealand.

Key Points: 
  • AUCKLAND, New Zealand, Dec. 11, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColonys award-winning mobile ads to advertisers in New Zealand.
  • The agreement brings together AdColonys award-winning Instant-Play, Aurora HD Video and Playables technology and Digital Commons reach and expertise in the growing mobile ads market.
  • Im very excited to work with such a talented and experienced regional leader like Digital Commons, said Lance Traore, AdColonys country manager for Australia and New Zealand.
  • Digital Commons is excited to be working with AdColony in the New Zealand market, said managing partner and co-founder Lisa Ison.

AdColony Appoints Australia Digital Media Veteran Lance Traore as Country Manager, Australia & New Zealand 

Retrieved on: 
Wednesday, December 11, 2019
Mobile game

SYDNEY, Australia, Dec. 11, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, is pleased to announce the full-time hire of Lance Traore to the position of country manager, Australia and New Zealand.

Key Points: 
  • SYDNEY, Australia, Dec. 11, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, is pleased to announce the full-time hire of Lance Traore to the position of country manager, Australia and New Zealand.
  • Traore began consulting for AdColony earlier in 2019 and this month decided to join the mobile advertising firm full-time.
  • "Whats so exciting is that AdColony is leading the way in the most exciting area our industry has seen since the introduction of social media - gaming, and specifically, mobile gaming!
  • Traore comes to AdColony with extensive global media experience, including Managing Director for Australia and New Zealand at Unruly, Country Manager ANZ for Illuma Technology and time at OMD International, GoViral and others.