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Proxima AI Raises $12 Million in Series A Financing

Retrieved on:

Tuesday, April 2, 2024

Proxima , a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital.

Key Points:

Proxima , a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital.
Since launching in May 2022, Proxima has achieved over 400% revenue growth and increased its proprietary network of B2C connections to over 12,000.
This powerful network harnesses over 65 million unique, anonymized shopper profiles, blending these with advanced AI models.
This synergy empowers clients to elevate their marketing performance by unlocking deep, actionable insights and superior targeting.

2024 Unity Gaming Report Highlights Game Studios’ Continued Resilience As They Boldly Stretch Resources Amidst Shifting Market Forces

Retrieved on:

Monday, March 18, 2024

The report’s findings draw on data from approximately five million Unity Engine developers and more than 342 billion ad views.

Key Points:

The report’s findings draw on data from approximately five million Unity Engine developers and more than 342 billion ad views.
View the full release here: https://www.businesswire.com/news/home/20240318553373/en/
2024 Unity Gaming Report (Graphic: Business Wire)
The 2024 Unity Gaming Report reveals that amidst persistent economic uncertainty, studios are simultaneously prioritizing conservative spending and being bold – they are stretching resources and willing to take on some risk, in order to strengthen their businesses and shore up ROI.
To view the full analysis and additional insights, download the 2024 Unity Gaming Report .
“This year’s report underscores game developers’ spirit of resilience as they navigate the evolving gaming landscape,” said Marc Whitten, Chief Product and Technology Officer of Unity.

Usercentrics CMP Is Google-Certified for New Publisher Requirements

Retrieved on:

Wednesday, January 31, 2024

Apps, Applications, Online Privacy, Technology, Content Marketing, Advertising, Communications, Software, Internet, Digital Marketing, Search Engine Marketing, AdMob, TCF, Privacy, CMP, ATP

Usercentrics, leading provider of consent and preference management solutions, stresses the importance for publishers to implement a Google-certified consent management platform (CMP) that supports the latest Transparency & Consent Framework (TCF) v2.2.

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Usercentrics, leading provider of consent and preference management solutions, stresses the importance for publishers to implement a Google-certified consent management platform (CMP) that supports the latest Transparency & Consent Framework (TCF) v2.2.
Starting in February, publishers serving ads in the EU/EEA and UK face new requirements to secure their advertising revenue and ensure compliance with data privacy regulations.
Usercentrics CMP provides an easy, reliable, and scalable way to achieve privacy compliance and meet Google’s requirements.
Usercentrics CEO Donna Dror noted, “Google provides services critical for audience reach and revenue generation to millions of companies globally.

Usercentrics is Among the First CMPs to Receive Google's New Certification for Publishers

Retrieved on:

Monday, June 5, 2023

Digital Marketing, Advertising, Data Management, Communications, Professional Services, Technology, Security, Business, United Kingdom, CMP, Conflict, AdMob, European Economic Area, Consent management, Privacy, Gross metropolitan product, Surface finishing, EEA

Google has certified the Usercentrics products: Usercentrics CMP and Cookiebot CMP , as CMP providers that can be used by publishers serving ads in the European Economic Area (EEA) or the United Kingdom (UK).

Key Points:

Google has certified the Usercentrics products: Usercentrics CMP and Cookiebot CMP , as CMP providers that can be used by publishers serving ads in the European Economic Area (EEA) or the United Kingdom (UK).
Usercentrics, a leading provider of Consent Management Platforms (CMPs), is pleased to announce that their products, Usercentrics CMP and Cookiebot CMP, are among the first in the world to have been officially certified by Google for their latest CMP requirement for publishers.
This new requirement holds significant importance for publishers utilizing Google's ad products, including Google AdSense, Ad Manager, or AdMob.
“Companies using Usercentrics products can rest assured that working with us would enable them to meet the ever-changing privacy regulations.

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network

Retrieved on:

Monday, April 17, 2023

Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads.

Key Points:

Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads.
View the full release here: https://www.businesswire.com/news/home/20230417005344/en/
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network (Graphic: Business Wire)
With the support of both in-app bidding and waterfall, developers are able to adopt a flexible bidding strategy to make the most of their inventory and maximize their ad revenue.
Mintegral is excited to participate as a bidding and waterfall SDK network partner within AdMob to help deliver the most competitive demand to global developers.” - Jeff Sue, GM, Americas at Mintegral.
Besides Google AdMob, Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, empowering a wider range of developers to boost their ad revenue.

Button Hires Michael Montesano to scale Engineering on Tailwinds of Biggest Yearly Growth in Company History and is Named One Of BuiltIn's Top Remote Startups Nationwide

Retrieved on:

Wednesday, January 25, 2023

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Today, Button, the leading cookieless growth marketing platform for personalization and optimization, announced the hire of Michael Montesano as SVP of Engineering in addition to being named to the top three remote companies to work for nationwide by BuiltIn.

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Button exited 2023 achieving the fastest growth in company history, tallying record growth in mobile commerce through the platform, being named a best place to work, and assembling a new leadership team to lead through the scale the platform is building.
Montesano joins Button with a tremendous background leading large application engineering, machine learning, and data science teams for both consumer and B2B companies at massive scale.
"As the industry's original privacy-first, cookieless performance marketing platform, Button is uniquely positioned to deliver the next generation AI-native, consumer-first, personalization for growth marketers.
In addition to Jason Morse who most recently was responsible for monetization at OfferUp, the leading mobile recommerce platform.

Button hires former Google, Criteo, and AdMob executive Jason Morse as SVP of Product to Continue Driving New Product On The Heels Of The Largest Quarterly Growth In Company History

Retrieved on:

Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Today, Button, the leading cookieless growth marketing platform for personalization and optimization, announced the hire of Jason Morse as SVP of Product.

Key Points:

Jason brings a wealth of consumer and mobile adtech experience to Button; most recently he was responsible for monetization at OfferUp, the leading mobile recommerce platform.
Prior to OfferUp, Jason was a Product Director at Google leading the development and go-to-market strategy for App Campaigns for Engagement.
He also developed Criteo's mobile product portfolio and was the first PM at AdMob, building the early product strategy and led the integration with Google following their acquisition.
PostTap is a traffic optimization product that enables marketers to deploy personalized experiences to every inbound visitor without engineering resources.

Cardlytics Appoints Karim Temsamani Chief Executive Officer

Retrieved on:

Wednesday, July 20, 2022

Karim Temsamani joined Stripe in April 2019 to lead strategic vision and execution across product and engineering for Financial Products (Stripe Capital, Stripe Treasury and Stripe Issuing).

Key Points:

Karim Temsamani joined Stripe in April 2019 to lead strategic vision and execution across product and engineering for Financial Products (Stripe Capital, Stripe Treasury and Stripe Issuing).
In November 2021, Karim transitioned to running Global Partnerships for Stripe across banks, networks, and technology companies.
From 2007 to 2010, Karim was Managing Director, Google Australia and New Zealand, leading its business and strategic partnerships in those countries.
Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin, Detroit and Visakhapatnam.

FinTech Veteran Aunkur Arya Joins Menlo Ventures as Venture Partner

Retrieved on:

Tuesday, May 24, 2022

MENLO PARK, Calif., May 24, 2022 (GLOBE NEWSWIRE) -- Leading venture capital firm Menlo Ventures today announced that Silicon Valley veteran Aunkur Arya has joined the investment team as Venture Partner.

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MENLO PARK, Calif., May 24, 2022 (GLOBE NEWSWIRE) -- Leading venture capital firm Menlo Ventures today announced that Silicon Valley veteran Aunkur Arya has joined the investment team as Venture Partner.
As an investor at Menlo, Aunkur will draw on deep domain expertise to identify and grow the next breakout fintech companies.
In the business of Venture Capital, that kind of expertise stands out," said Menlo Ventures' Partner Matt Murphy.
"Menlo already has a strong track record in fintech, but with Aunkur on board, we significantly expand our capacity and expertise.

Plant Empires - Pioneer of GameFi 2.0

Retrieved on:

Friday, May 13, 2022

Plant Empires' one-of-a-kind gameplay is a consolidation of the blockchain and traditional gaming factors which attracts both market users into this economy.

Key Points:

Plant Empires' one-of-a-kind gameplay is a consolidation of the blockchain and traditional gaming factors which attracts both market users into this economy.
Each variety of Plant in Plant Empires has its own skin, strength, and skills, contributing to intriguing battles for players.
When entering the realm of Plant Empires, players can employ Plants to defeat Zombies, monsters, and bosses, win PvE & PvP combat, and earn significant rewards.
Currently, with the help of blockchain technology, we are extremely proud to bring you Plant Empires - the pioneer game of GameFi 2.0, a place where you can enjoy both the mesmerizing gameplay and earn significant rewards.