Brompton Opens New York's Smallest Retail Bike Shop, May 25
NEW YORK, May 23, 2023 /PRNewswire/ -- Brompton, the London-based manufacturer of the world's most compact and portable folding bike, today announced the launch of a first-of-its-kind "Micro Junction" store in Brooklyn, New York. Measuring only 70 square feet and dubbed the World's Smallest Bike Shop, Brompton's "Micro Junction" is designed to showcase the unique features of the Brompton folding bike while encouraging sustainable, people-powered commuting. Located at 111 Front Street in the vibrant Dumbo neighborhood, the new Micro Junction store offers New York residents and visitors a chance to envision the new lifestyle Brompton can offer by saving riders space and time. The tiny retail venue will be focused on making it easy for people to take their first step towards a happier, healthier lifestyle—by embracing cycling as a practical form of transportation thanks to the convenience and benefits associated with the company's compact and portable bikes. The in-store experience is digitally connected to Brompton's ecommerce offering with any purchase made in-store eligible for free home delivery or pick-up at select Brompton retailers.
- Measuring only 70 square feet and dubbed the World's Smallest Bike Shop, Brompton's "Micro Junction" is designed to showcase the unique features of the Brompton folding bike while encouraging sustainable, people-powered commuting.
- The Micro Junction concept is a reflection of that goal," said Juliet Scott-Croxford, Brompton President of North America.
- "Brompton makes everyday life with a bike easy because you can take our bikes anywhere, avoiding theft and connecting multi-modal journeys.
- Visitors who take a "Selfie Test Ride" can explore the Brooklyn waterfront's most iconic views by bike, and post their Brompton selfies to Instagram.