Peloton to Extend Reach of TCS New York City Marathon as New York Road Runners' New Strategic Partner
NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Starting with the TCS New York City Marathon, New York Road Runners (NYRR) and Peloton (NASDAQ: PTON) have announced a multi-year partnership to bring NYRR races to life to runners around the world through Peloton Scenic and Outdoor content. The audio classes will release in late 2023 with Scenic content launching in the spring of 2024 on the Peloton Tread/Tread+. Peloton will be a Strategic Partner of NYRR's through 2025 in the Digital Fitness category, as the brands work together to create motivational fitness content accessible to runners of all abilities. As a new Strategic Partner, Peloton will also activate around the United Airlines NYC Half and the RBC Brooklyn Half.
- The audio classes will release in late 2023 with Scenic content launching in the spring of 2024 on the Peloton Tread/Tread+.
- As a new Strategic Partner, Peloton will also activate around the United Airlines NYC Half and the RBC Brooklyn Half.
- "Connecting the world to New York's streets through Peloton's technology will help grow the running community and extend NYRR's reach."
- More than 50,000 runners will take part in the 2023 TCS New York City Marathon on November 5, and Peloton will create scenic running content available for consumers featuring Peloton instructors.