Jove

Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

Retrieved on: 
Monday, March 22, 2021
Marketing, Data management, Advertising, Communications, Technology, Software, Articles, Philosophy, Online advertising, Communication design, Creativity, Mind, Thought, Creative technology, Digital marketing, Advertising, Jove, David Atchison, Jove Founder & CEO, Ryan Turner, Jove CMO

Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights , free to use for nonprofits.

Key Points: 
  • Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights , free to use for nonprofits.
  • Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences.
  • They have historically relied on compelling storytelling, creativity, empathy, and big ideas to attract and move audiences into action.
  • Creative Insights by Jove is the first creative-centric advertising software that presents a comprehensive view of all ad data across channels in a visual interface that shows the broad, thematic creative elements tied to real results.

Tech Startup Jove Launches Creative-Centric Reporting Software that Enables Marketers to Know What Works and Why

Retrieved on: 
Wednesday, March 3, 2021
Marketing, Data management, Advertising, Communications, Technology, Software, Text editors, Business process, Emacs, JOVE, Marketing, Journal of Visualized Experiments, Academic journals, Software, Jove, David Atchison, Jove Founder & CEO, Ryan Turner, Jove CMO

These flexible capabilities enable a myriad of daily use cases for ad buyers, media planners, creative leaders, analysts, and brand managers.

Key Points: 
  • These flexible capabilities enable a myriad of daily use cases for ad buyers, media planners, creative leaders, analysts, and brand managers.
  • Creative Insights by Jove supports both agency and in-house marketing teams across industries and verticals.
  • Jove was founded on the understanding that the best marketing has always relied on standout creative to connect with consumers, said Jove Founder and CEO David Atchison.
  • Essentially, the industry will need new ways to understand how and why creative concepts resonate, because behavioral data will be less available.