Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint
\xe2\x80\x9cBut how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies.
- \xe2\x80\x9cBut how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies.
- Combining technology accuracy with human intuition breathes new life into the creative process, its practitioners, and its outcomes.\xe2\x80\x9d\nThe survey includes responses from 412 marketing leaders, 63% of which were C-level executives or VPs.
- It was fielded in France, Italy, the U.K., and the U.S., across eight industries.\nFull results for the State of AI and Creativity Survey can be found here .
- By unlocking the power of words, companies win every customer moment, experiencing dramatic new levels of brand engagement and revenue performance.