Foursquare Launches Closed Loop Attribution: New Feature Empowers Measurement and Informed Marketing Across Complete Customer Journey
Retrieved on:
Wednesday, May 18, 2022
Closed Loop Attribution provides a holistic view of the customer journey in a single place, eliminating blind spots so brands only invest in media that is proven to be effective.
Key Points:
- Closed Loop Attribution provides a holistic view of the customer journey in a single place, eliminating blind spots so brands only invest in media that is proven to be effective.
- Closed Loop Attribution allows marketers to optimize spending, cutting inefficient online and offline media through a better understanding of what their customers respond to.
- Closed Loop Attribution provides that much needed comprehensive, contextual view of the countless customer journeys from ad, to in-store behaviors and patterns, to purchase.
- McJ
After a successful soft launch in beta last month, the Closed Loop feature is now available to all Foursquare customers through the Attribution dashboard.