Black Friday and Cyber Monday Data from Splitit Shows Electronics, Fine Jewelry, Fitness and Outdoors, Home Furnishings and Health and Beauty as Top Spending Categories
Holiday shopping data from Splitit shows Electronics, Jewelry, Fitness & Outdoors, Home Goods top spending categories.
- Holiday shopping data from Splitit shows Electronics, Jewelry, Fitness & Outdoors, Home Goods top spending categories.
- Splitit's data shows a slight shift away from purchases for the home, reversing a major theme from the pandemic that saw shoppers spending more on home furnishing and goods.
- Rounding out the top five for 2022 are Fine Jewelry, Fitness and Outdoors, Home Furnishings, and Health and Beauty respectively.
- The data shows that Splitit shoppers spent $1,179 on average, a 17% increase from Splitit's $1,008 average order value (AOV).