La-Z-Boy Launches “Long Live The Lazy” Marketing Platform Celebrating Hard-Earned Moments of Laziness
Retrieved on:
Tuesday, August 8, 2023
Technology, Men, Home Goods, Family, Digital Marketing, Consumer, Other Retail, Marketing, Advertising, Communications, Software, Retail, Internet, Other Consumer, Women, Online Retail, Artificial Intelligence, RPA, Music, Life, Digital, Decline, Multimedia, SMS, Exponentiation, Relaxation, CONTEST, Social media, Nightclub, TikTok, La-Z-Boy
View the full release here: https://www.businesswire.com/news/home/20230808832990/en/
Key Points:
- View the full release here: https://www.businesswire.com/news/home/20230808832990/en/
The “Long Live The Lazy” platform focuses on the transformational power of comfort, delivered by the company that invented truly comfortable furniture more than 96 years ago. - (Photo: Business Wire)
The “Long Live The Lazy” platform focuses on the transformational power of comfort, delivered by the company that invented truly comfortable furniture more than 96 years ago. - “Our ‘Long Live the Lazy’ platform reflects the reality that everyone occasionally needs the time and space to power down, kick up their feet, and make comfort their top priority,” said Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy.
- The spot features a diverse cast of characters in true relaxation, while steadfastly professing their commitment to indulging in moments of laziness in the comfort of their La-Z-Boy furniture.