The Washington Post Releases First National Brand Campaign
The Washington Post today released its first national brand campaign, showcasing the modern-day global news organization and the relevance of its original journalism to people, institutions and culture.
- The Washington Post today released its first national brand campaign, showcasing the modern-day global news organization and the relevance of its original journalism to people, institutions and culture.
- The Impact campaign will feature a suite of 30-second spots taking viewers inside the trusted reporting readers rely on from The Post.
- Our journalists mission is to uncover the truth, and that reporting has an impact on the world, said Kristine Coratti Kelly, Chief Communications Officer at The Washington Post.
- We wanted to grab people emotionally and create something bold in both style and tone that will become recognizable, and uniquely The Washington Post, throughout the campaign, adds Kelly.