McLaren F1

Mattel Creations Virtual Collectibles Platform Launches Peer-to-Peer Marketplace

Retrieved on: 
Thursday, April 20, 2023
Technology, Men, Professional Services, NFT, General Entertainment, Consumer, Entertainment, Online, Specialty, Security, Blockchain, Retail, Internet, Teens, Women, Children, Online Retail, Aston, Universe, Series 5, Hot Wheels, Life, Series 4, Treasure hunt, McLaren F1, Porsche, Multimedia, GT3, Premium, IP, Pagani, Hot, Non-fungible token, Mattel Inc v 3894207 Canada Inc, Chevrolet, Magic, McLaren, Family, SDK, 911 GT3 RS, Cryptocurrency, Toy, Mattel

Mattel, Inc. (NASDAQ: MAT) announced today a forthcoming update to the Mattel Creations Virtual Collectibles Platform .

Key Points: 
  • Mattel, Inc. (NASDAQ: MAT) announced today a forthcoming update to the Mattel Creations Virtual Collectibles Platform .
  • On April 27, the platform will introduce its own peer-to-peer marketplace, allowing owners of Mattel virtual collectibles to display, trade, and sell their assets.
  • The Mattel Creations Virtual Collectibles Platform was developed in collaboration with Mattel’s long-term blockchain partner Flow , a fast, decentralized, and eco-friendly blockchain designed to support consumer-scale applications serving mainstream audiences.
  • Similar Mattel initiatives include Cryptoys x Masters of the Universe as well as Barbie x Boss Beauties, the second drop of which will launch on the Mattel Creations Virtual Collectibles Platform in May.

Build, Explore, Race: 2K and the LEGO® Group Announce LEGO 2K Drive Coming May 19, 2023

Retrieved on: 
Thursday, March 23, 2023
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Today, 2K and the LEGO Group announced LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023.

Key Points: 
  • Today, 2K and the LEGO Group announced LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023.
  • View the full release here: https://www.businesswire.com/news/home/20230323005084/en/
    Today, 2K and the LEGO Group announced LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023.
  • (Photo: Business Wire)
    LEGO 2K Drive will be the first release in a multi-title partnership between 2K and the LEGO Group to develop AAA LEGO games.
  • LEGO 2K Drive will combine the best elements of open-world driving and fast-paced competitive racing, while introducing a diverse vehicle customization system.

VUSE DRIVES FOR CHANGE WITH A 2022 CAR LIVERY BORN FROM THE LIBERATING POWER OF CREATIVITY

Retrieved on: 
Wednesday, November 16, 2022
Carbon, Devon Bat Group, Adult, Food and Drug Administration, FIA Formula 2 Championship, Accreditation, McLaren, LE, Sport, 2020–21 Formula E World Championship, ESG, Dream, FDA, Tobacco, Arrow McLaren SP, Brand Building, NTT, Le Mans 24 Hours video games, RRP, McLaren F1, BAT, FIA, ABU, Creativity, Smoke, Extreme, Creative industries, Interior design, Hatmaking, F1, Vuse, Food

ABU DHABI, United Arab Emirates , Nov. 16, 2022 /PRNewswire/ -- Introducing Anna Maria Aoun aka Anna Tangles, the up-and-coming Lebanese artist behind the McLaren car livery at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2022. This year's exclusive livery celebrates the limitless power of creativity and the feeling of liberation it brings.

Key Points: 
  • This year's exclusive livery celebrates the limitless power of creativity and the feeling of liberation it brings.
  • Through her linear artwork and designs, Anna strives to empower artists from all walks of life to see no limits to their own creativity.
  • The 2022 car livery artwork is a celebration of the diversity of creativity that has been brought to the world of motorsport by Vuse and The McLaren F1 Team and their continuing legacy into 2023.
  • To discover more about Anna's story and the Driven by Change initiative visit Vuse and Anna's social channels.

Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On- And Off- The Track

Retrieved on: 
Friday, September 2, 2022
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Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.

Key Points: 
  • Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.
  • The launch is part of VELO's new campaign, LOVE THE UNEXPECTED, which is all about celebrating motorsport fans and their unexpected stories.
  • Tapping into the constantly changing face of motorsport fandom, VELO and The McLaren F1 Team are championing the love and passion fans have for the sport on a global scale.
  • The series will uncover the untold tales of fans of The McLaren F1 Team and their exciting stories, delighting them with new ways to experience the sport.

Total Fandemonium: VELO Shares The Love For McLaren Formula 1 Team Fans On- And Off- The Track

Retrieved on: 
Friday, September 2, 2022
Komodo, Carbon, Partnership, BAT, McLaren, Extreme, Silverstone Circuit, Vuse, Tobacco, Smoke, Food and Drug Administration, Spanish, Heart, FIA, Culture, Chocolate, VELO, Accreditation, ALEX, Brand Building, Devon Bat Group, LOVE, LE, 2020–21 Formula E World Championship, McLaren F1, FDA, Unexpected, Arrow McLaren SP, ESG, FIA Formula Two Championship (2009–2012), CREES, Adult, Le Mans 24 Hours video games, NTT, Name, MATTHEW, Love, Sport, Entertainment, Food, F1

Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.

Key Points: 
  • Diving deeper into the unexpected world of fans, this exciting reveal sparks the beginning of a new and inspiring content series by VELO and The McLaren F1 Team, where they uncover the unique stories of The McLaren F1 Team fans and their unwavering love of motorsport.
  • The launch is part of VELO's new campaign, LOVE THE UNEXPECTED, which is all about celebrating motorsport fans and their unexpected stories.
  • Tapping into the constantly changing face of motorsport fandom, VELO and The McLaren F1 Team are championing the love and passion fans have for the sport on a global scale.
  • The series will uncover the untold tales of fans of The McLaren F1 Team and their exciting stories, delighting them with new ways to experience the sport.

TUMI Debuts Documentary-Style Fall 2022 Campaign Entitled "Built for the Journey"

Retrieved on: 
Monday, August 22, 2022
Carbon, Global marketing, McLaren, Technology, Sale, Crew, Collection, Real, DNA, Son Heung-min, Multimedia, NEW, Real Good Time, McLaren F1, CFX, E-commerce, Journey, Life, Family, Travel, Entertainment, Tourism, La maleta

NEW YORK, Aug. 22, 2022 /PRNewswire/ -- This fall, TUMI, the international travel and lifestyle brand, will launch its global campaign entitled "Built for the Journey," which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew. Brought to life by esteemed film director Jessy Moussallem, who traveled across the globe to bring their unique stories to life, the campaign will include short films featuring pro footballer Son Heung-min, singer-songwriter Gracie Abrams, actor and recording artist Anthony Ramos, and McLaren Formula 1 driver Lando Norris. Curated by their multifaceted passions and their drive to be on the move, the Crew showcases the 19 Degree Aluminum, TEGRA-LITE®, and McLaren collections, respectively through each campaign chapter.

Key Points: 
  • Throughout his travels, Heung-min relies on his TUMI 19 Degree Aluminum hardside cases to protect his prized possessions.
  • Captured outside London, his story complements the TUMI | McLaren collection, which is built on innovation, technology and design.
  • "This campaign celebrates the resiliency of the human spirit and embarking on new adventures which is core to TUMI's DNA.
  • TUMI is committed to perfecting the journey; it's how we are built," Jill Krizelman, senior vice president of Global Marketing and eCommerce at TUMI, stated.

TUMI Debuts Documentary-Style Fall 2022 Campaign Entitled "Built for the Journey"

Retrieved on: 
Monday, August 22, 2022
Carbon, Global marketing, McLaren, Technology, Sale, Crew, Collection, Real, DNA, Son Heung-min, NEW, Real Good Time, McLaren F1, CFX, E-commerce, Journey, Life, Family, Travel, Entertainment, Tourism, La maleta

NEW YORK, Aug. 22, 2022 /PRNewswire/ -- This fall, TUMI, the international travel and lifestyle brand, will launch its global campaign entitled "Built for the Journey," which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew. Brought to life by esteemed film director Jessy Moussallem, who traveled across the globe to bring their unique stories to life, the campaign will include short films featuring pro footballer Son Heung-min, singer-songwriter Gracie Abrams, actor and recording artist Anthony Ramos, and McLaren Formula 1 driver Lando Norris. Curated by their multifaceted passions and their drive to be on the move, the Crew showcases the 19 Degree Aluminum, TEGRA-LITE®, and McLaren collections, respectively through each campaign chapter.

Key Points: 
  • Throughout his travels, Heung-min relies on his TUMI 19 Degree Aluminum hardside cases to protect his prized possessions.
  • Captured outside London, his story complements the TUMI | McLaren collection, which is built on innovation, technology and design.
  • "This campaign celebrates the resiliency of the human spirit and embarking on new adventures which is core to TUMI's DNA.
  • TUMI is committed to perfecting the journey; it's how we are built," Jill Krizelman, senior vice president of Global Marketing and eCommerce at TUMI, stated.

OKX partners with Everdome metaverse ahead of its land auction

Retrieved on: 
Monday, May 30, 2022
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SEYCHELLES, May 30, 2022 /PRNewswire/ -- World-leading cryptocurrency app OKX today announced it has acquired a substantial land holding in Everdome, the hyper-realistic metaverse, marking its first foray into the metaverse. As one of Everdome's premier partners, OKX joins a global partnership that is leading innovation in the metaverse space. 

Key Points: 
  • SEYCHELLES, May 30, 2022 /PRNewswire/ -- World-leading cryptocurrency app OKX today announced ithas acquired a substantial land holding in Everdome, the hyper-realistic metaverse, marking its first foray into the metaverse.
  • OKX will work with the Everdome team to bring their partners and others into the metaverse to design unique cultural programming and innovative experiences that surprise and delight.
  • To celebrate its foray into the metaverse, OKX will also be giving five plots of land in the Everdome metaverse away to fans.
  • Speaking to OKX entering the metaverse with Everdome, OKX CMO Haider Rafique said,"OKX is excited to extend Everdome as a key partner, and is thrilled to be one of the first and largest landowners in the Everdome metaverse.

McLaren Automotive enters the metaverse in partnership with InfiniteWorld

Retrieved on: 
Tuesday, April 12, 2022
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As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.

Key Points: 
  • As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.
  • "InfiniteWorld is delighted to be chosen as McLaren Automotives official metaverse partner.
  • InfiniteWorld will soon provide McLarens customers ground-breaking enhanced and exclusive digital experiences to elevate their membership in the McLaren universe.
  • "InfiniteWorld looks forward to leveraging our advanced NFT and metaverse infrastructure to showcase McLaren Automotive's exceptional and compelling products and experiences in the metaverse.

McLaren Automotive enters the metaverse in partnership with InfiniteWorld

Retrieved on: 
Tuesday, March 15, 2022
Carbon, McLaren F1, McLaren Technology Centre, Technology, McLaren Senna, Acquisition, Chemistry, GT, AkzoNobel, Partnership, United States Army Acquisition Corps, Tumi, SPAC, INDYCAR, McLaren Group, McLaren Elva, Nasdaq, MPC, MCLA, Motorsport, Ashurst, McLaren Artura, Formula One, Machine learning, McLaren P1, NFT, Dell Technologies, NASDAQ, Spider, Web3, Group, Artificial intelligence, RAM, McLaren, Ecosystem, McLaren Automotive, Ultimate, Company, Non-fungible token, P1, Aries, Industry, Blockchain, Pirelli, Plan International, Mobile phone, Financial services

As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.

Key Points: 
  • As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.
  • Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive, said, "Our decision to select InfiniteWorld to partner with to enter the metaverse is the next step in our digital Web3 journey.
  • Yonathan Lapchik, Chief Executive Officer of InfiniteWorld, said, "InfiniteWorld is delighted to be chosen as McLaren Automotive's official metaverse partner.
  • InfiniteWorld looks forward to leveraging our advanced NFT and metaverse infrastructure to showcase McLaren Automotive's exceptional and compelling products and experiences in the metaverse.