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Lomotif announce semi-exclusive two-way integration with Snapchat Stories

Wednesday, July 1, 2020 - 1:00am

SINGAPORE, June 30, 2020 /PRNewswire-PRWeb/ --Lomotif, a leading social video entertainment platform announces a semi-exclusive two-way integration with Snapchat.

Key Points: 
  • SINGAPORE, June 30, 2020 /PRNewswire-PRWeb/ --Lomotif, a leading social video entertainment platform announces a semi-exclusive two-way integration with Snapchat.
  • It is the fifth partner to be selected by Snapchat for bi-directional (Stories Kit) integration for posting stories between the two platforms.
  • A user on Snapchat can now automatically post their stories to Lomotif, and a Lomotif music video can be easily posted to a Snapchat story.
  • Snapchatters on Lomotif will now be able to post a Snap to "My Lomotif Story," which will appear on their Lomotif profile to add a personalized story element to their published Lomotif videos.

New Conviva Data Shows Instagram Stories Are Getting Shorter; Completion And Reach Rates On Upswing

Tuesday, June 30, 2020 - 2:00pm

However, average completion and reach rates continue to increase, demonstrating widespread adoption of Instagram Stories.

Key Points: 
  • However, average completion and reach rates continue to increase, demonstrating widespread adoption of Instagram Stories.
  • Conviva analyzed over 920 top Instagram accounts and 28,700 individual stories across four industry verticals sports, media, entertainment and brands comparing Instagram Stories from Q1 2020 versus Q1 2019.
  • Local news maintained the highest reach rate among media categories while global news accounts posted the most frequently.
  • Despite data showing longer stories increase reach, average frames per story decreased among companies in the media, entertainment and sports sectors in 2020.