Absolut's Biggest Campaign "The World of Absolut Cocktails. Born to Mix." Demonstrates the Power of Mixing Different People, Perspectives & Cocktails
NEW YORK, June 6, 2022 /PRNewswire/ -- This summer, Absolut is introducing its biggest global marketing campaign in over a decade, "The World of Absolut Cocktails. Born to Mix." An ongoing campaign that will expand multi-year, The World of Absolut Cocktails is designed to inspire people who are open-minded, optimistic, and driven by curiosity of all ages 21+ and backgrounds to come together to mix ideas and, of course, drinks, respectfully and responsibly.
- And while each cocktail in Absolut's campaign stands out deliciously on its own, a night becomes better when mixing personalities together.
- "I'm very pleased to act as the voice of the 'World of Absolut Cocktails' and to further share and celebrate this intention."
- The World of Absolut Cocktails is the next evolution of the brand's storied history of creating renowned campaigns that speak to a generation.
- "This campaign brings our values to life through the personification of cocktails, a fun and fabulous world where everyone and anyone is invited.