Harvest Snaps Rebrands Selects to Crunchy Puffs
FAIRFIELD, Calif., March 7, 2024 /PRNewswire/ -- Calbee's Harvest Snaps, is bringing a new name, look and feel to its puffed navy bean snacks, originally called Selects. Introducing Harvest Snaps Crunchy Puffs, which deliver bold flavor and adventurous crunch in every sweet or savory bite. Three lip-smacking varieties include: sweet and tangy Honey Dijon (the perfect pairing), zesty Loaded Taco (where taco seasoning, cheddar cheese and sour cream come together!), and creamy yet spicy White Cheddar Jalapeno. Baked to an epic crunch (this is a no fry zone!), each is packed with plant protein and fiber in every satisfying serving thanks to farm-picked navy beans being the #1 ingredient.
- FAIRFIELD, Calif., March 7, 2024 /PRNewswire/ -- Calbee's Harvest Snaps, is bringing a new name, look and feel to its puffed navy bean snacks, originally called Selects.
- Introducing Harvest Snaps Crunchy Puffs, which deliver bold flavor and adventurous crunch in every sweet or savory bite.
- Harvest Snaps Selects simply needed a name that better communicated what the products are all about and a package that would help people to feel that at first glance.
- Sold in 4.2oz bags, Harvest Snaps Crunchy Puffs are now available for retailers nationwide to carry for an SRP of $4.99.