Merkle Brings Identity-Powered Customer Experience to Adobe Summit 2024
COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.
- COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.
- Merkle is a global platinum Adobe partner that helps global brands unlock the power of the full Adobe tech stacks to explore and enhance the customer experience.
- As an Adobe Summit diamond sponsor, Merkle will host two sessions that showcase key components of customer experience innovation:
How Kellanova's Brands Transformed Loyalty with Content Supply Chain : Philip Wilkinson, senior director consumer & shopper experience Europe at Kellanova, and Billy Hanna, experience platforms practice lead at Merkle, will explain how Kellanova is working toward transforming consumer loyalty across different brands and regions. - "We have been working closely with Adobe for many years and recently received specialization as an Adobe Experience Manager Run and Operate partner and a Real-Time Customer Data Platform (RT-CDP) partner.