Soundtrack Your Brand Closes Funding Led by Matt Pincus' MUSIC to Unlock Premium B2B ARPU, Accelerate Growth and Pursue Market Consolidation
STOCKHOLM, N.Y., June 14, 2023 /PRNewswire/ -- Soundtrack Your Brand, the leading global music streaming service for businesses, today announced its $15 million pre-growth round led by MUSIC, a holding company led by Matt Pincus in partnership with Liontree, JS Capital Management and Schusterman Family Investments.
- "It's hard to believe but, before Soundtrack Your Brand, business owners had no legitimate option to play music on demand for their customers," says Pincus.
- Soundtrack Your Brand unlocking the B2B market represents one of few tangible solutions to increasing ARPU for streaming worldwide.
- "Our mission to bring transparency and accountability to the dysfunctional background music market is gaining momentum," Soundtrack Your Brand CEO Ola Sars said.
- Moving into 2024, the company will raise in an additional growth round to fund the further consolidation of the global background music market.