Tequila

Tanteo Tequila Spices up the Summer With Annual Tanteo Standoff Bartending Competition

Retrieved on: 
Monday, March 18, 2024

Tanteo Tequila, a leading producer of premium, 100% agave tequilas and pioneer of the spicy margarita, is announcing the launch of their 2024 Tanteo Standoff cocktail competition.

Key Points: 
  • Tanteo Tequila, a leading producer of premium, 100% agave tequilas and pioneer of the spicy margarita, is announcing the launch of their 2024 Tanteo Standoff cocktail competition.
  • First hosted in 2010, the Standoff is Tanteo’s innovative competition to celebrate bartenders and engage consumers in a playful, interactive way.
  • “The annual Tanteo Standoff is the perfect opportunity to come together and support the ingenuity of local bartenders across the country,” said Neil Grosscup, President of Tanteo Tequila.
  • To learn more about the Tanteo Standoff and how to enter or participate, please visit Tanteo Tequila's website at tanteotequila.com/tanteostandoff24 .

LOBOS 1707 TEQUILA PARTNERS WITH (RED) TO LAUNCH A LIMITED-EDITION REPOSADO BOTTLE TO SUPPORT LIFE-SAVING PROGRAMS THAT FIGHT AIDS

Retrieved on: 
Tuesday, April 2, 2024

NEW YORK, April 2, 2024 /PRNewswire/ -- Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announces the launch of their (LOBOS 1707)RED Limited-Edition Reposado Tequila in partnership with (RED).

Key Points: 
  • NEW YORK, April 2, 2024 /PRNewswire/ -- Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announces the launch of their (LOBOS 1707)RED Limited-Edition Reposado Tequila in partnership with (RED).
  • Through the partnership, Lobos 1707 has committed to contribute $100,000 to the Global Fund to help strengthen global healthcare systems and fund life-saving programs in vulnerable communities.
  • Lobos 1707 Tequila & Mezcal was established as an independent spirits producer in 2020 by Founder and Chief Creative Officer, Diego Osorio, with investor, legendary athlete, and cultural icon LeBron James.
  • Lobos 1707's award-winning Reposado has been developed into a Limited-Edition (RED)-themed bottle, presenting its same ultra-premium bold liquid tied to this bolder mission to end AIDS.

1800 TEQUILA DEBUTS 1800 GUACHIMONTON, A NEW LUXURY AÑEJO TEQUILA BOTTLED IN RED CERAMIC TO CELEBRATE THE REGION'S HISTORY AND PROVENANCE

Retrieved on: 
Monday, April 1, 2024

JERSEY CITY, N.J., April 1, 2024 /PRNewswire/ -- 1800® Tequila, the world's most awarded tequila brand1, cements its status as the world's number one super premium tequila2 with the release of 1800 GuachiMonton™: the first luxury añejo tequila aged in American and French Oak barrels and finished in orange tequila liqueur casks. Honoring the legacy and agriculture of the Tequila Valley, 1800 GuachiMonton is presented in a red ceramic trapezoidal-shaped keepsake bottle with a distinctively made wooden circular cap, inspired by the pyramids and red clay found throughout the UNESCO World Heritage site of Los Guachimontones.

Key Points: 
  • The golden amber Añejo liquid is then married together and finished in casks that once held orange tequila liqueur, creating a well-structured and complex tequila with a fresh citrus finish.
  • Its decadent and persistent orange citrus flavor profile provides a premium, modern twist to an already luxurious Añejo tasting experience."
  • 1800 GuachiMonton is first available in California and Texas with a suggested retail price of $159.99 USD per 750ml bottle.
  • 1SOURCE: Based on awards received by 1800 from Acadamia Mexicana del Tequila, A.C. between 2001 and 2023

Q Mixers Announces A New Exclusive Cocktail For The Director's Room At Churchill Downs® Ahead Of The 150th Kentucky Derby®

Retrieved on: 
Tuesday, March 26, 2024

BROOKLYN, N.Y., March 26, 2024 /PRNewswire-PRWeb/ -- Q Mixers, America's award-winning, premium mixer company committed to making your favorite drink instantly better, today unveiled the "Crown Mule" as an exclusive cocktail in the Churchill Downs Racetrack ("Churchill Downs") Director's room, a space known for hosting winning connections to celebrate Stakes race victories. In partnership with Churchill Downs and Tequila Herradura, the official tequila of the Kentucky Derby, the Crown Mule is crafted with Q TROPICAL GINGER BEER, Tequila Herradura Reposado and a splash of lime over ice, a winning cocktail for Derby Week and at-home party hosts.

Key Points: 
  • "Q Mixers is honored to join Churchill Downs and Tequila Herradura to celebrate such a storied and electric event like the Kentucky Derby," said Bob Arnold, chief executive officer of Q Mixers.
  • Additional thematic Q cocktails will be available for fans at the Q Mixers' bar space in the Infield.
  • Q Mixers recently announced a multiyear partnership with Churchill Downs, serving as the "Preferred Premium Mixer of the Kentucky Derby" at the Churchill Downs Racetrack.
  • "We are thrilled to partner with Q Mixers to provide a new cocktail offering for Kentucky Derby spectators near and far," said Kelley Kerger, senior brand manager at Tequila Herradura.

TEREMANA® TEQUILA EXPANDS GLOBAL FOOTPRINT WITH GROUNDBREAKING INTERNATIONAL EXPANSION

Retrieved on: 
Monday, March 25, 2024

NEW YORK, March 25, 2024 /PRNewswire/ -- Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson will launch in five new international markets this year, including the United Kingdom (UK), Australia, Germany, the United Arab Emirates (UAE) and Colombia, in addition to travel retail locations across the globe.

Key Points: 
  • Beginning in global travel retail locations, Teremana® Tequila will be available outside of North America for the first time since its launch.
  • The announcement comes as part of its plans for global expansion in partnership with Mast-Jägermeister.
  • In March 2020, Teremana® Tequila disrupted the tequila category with its record-breaking launch and subsequent growth.
  • We will serve the global expansion of Teremana® Tequila through our exceptional global distribution capacity and brand building experience.

TEREMANA® TEQUILA EXPANDS GLOBAL FOOTPRINT WITH GROUNDBREAKING INTERNATIONAL EXPANSION

Retrieved on: 
Monday, March 25, 2024

NEW YORK, March 25, 2024 /PRNewswire/ -- Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson will launch in five new international markets this year, including the United Kingdom (UK), Australia, Germany, the United Arab Emirates (UAE) and Colombia, in addition to travel retail locations across the globe.

Key Points: 
  • Beginning in global travel retail locations, Teremana® Tequila will be available outside of North America for the first time since its launch.
  • The announcement comes as part of its plans for global expansion in partnership with Mast-Jägermeister.
  • In March 2020, Teremana® Tequila disrupted the tequila category with its record-breaking launch and subsequent growth.
  • We will serve the global expansion of Teremana® Tequila through our exceptional global distribution capacity and brand building experience.

Maverick Spirits Releases New Reposado Single Barrel for Texas Independence Day

Retrieved on: 
Tuesday, February 27, 2024

SAN ANTONIO, Feb. 27, 2024 /PRNewswire-PRWeb/ -- In honor of Texas Independence Day, Maverick Distilling is launching a special release, Samuel Maverick Tricentennial Edition Agave Reposado. The Samuel Maverick Tricentennial Edition Agave Reposado is a Texas take on tequila, made with 100% Organic Blue Agave fermented in-house and distilled with a hybrid pot and column still, aged onsite just steps from the Alamo for two years and two months, and bottled at Maverick Distilling in downtown San Antonio. Beginning February 27, 2024, this rare, 185-bottle limited-edition release will be available for purchase solely at Maverick Distilling located at 115 Broadway, San Antonio, Texas 78205.

Key Points: 
  • In honor of Texas Independence Day, Maverick Distilling is launching a special release, Samuel Maverick Tricentennial Edition Agave Reposado.
  • SAN ANTONIO, Feb. 27, 2024 /PRNewswire-PRWeb/ -- In honor of Texas Independence Day , Maverick Distilling is launching a special release, Samuel Maverick Tricentennial Edition Agave Reposado .
  • Agave spirits made in the Lone Star State are the perfect choice for celebrating Texas Independence Day.
  • "Agave spirits made in the Lone Star State are the perfect choice for celebrating Texas Independence Day," said Maverick Distilling Owner and Co-Founder, Kenneth Maverick.

TEREMANA® TEQUILA TEAMS UP WITH THE TEXAS RANGERS AS THE OFFICIAL PREMIUM TEQUILA PARTNER

Retrieved on: 
Thursday, February 22, 2024

NEW YORK, Feb. 22, 2024 /PRNewswire/ -- Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson, has become the official premium tequila partner of the Texas Rangers, starting this season at Globe Life Field. 

Key Points: 
  • NEW YORK, Feb. 22, 2024 /PRNewswire/ -- Teremana® Tequila, the premium, small-batch tequila founded by Dwayne "The Rock" Johnson, has become the official premium tequila partner of the Texas Rangers, starting this season at Globe Life Field.
  • It is also an extension of Teremana® Tequila's significant partnership with Texas Live!
  • "The Texas Rangers could not be happier to have Teremana® join our lineup as the team's Official Premium Tequila — a brand focused on delivering delicious flavor and even better energy," said Chad Wynn, Vice President of Business Partnerships for the Texas Rangers.
  • Teremana® Tequila is available in liquor stores, bars and restaurants across the US, Mexico and Canada, and for delivery online.

Beam Suntory Announces Full Year 2023 Financial Results

Retrieved on: 
Friday, February 16, 2024

Beam Suntory, a world leader in premium spirits, today announced the company’s 2023 full year results, with net sales up 7% year on year and operating income up 13% versus 2022.

Key Points: 
  • Beam Suntory, a world leader in premium spirits, today announced the company’s 2023 full year results, with net sales up 7% year on year and operating income up 13% versus 2022.
  • The company continued to drive growth across key brands including Jim Beam and Maker’s Mark, and experienced strong demand for its award-winning Japanese whisky portfolio as the House of Suntory celebrated its 100th anniversary in 2023 with special limited-edition offerings.
  • “We are pleased with the results we delivered last year as our portfolio of brands – rooted in quality and craftsmanship – and our geographic diversity continued to benefit our business,” said Greg Hughes, President & CEO at Beam Suntory.
  • Beam Suntory remains focused on its premiumization strategy as it works toward its ambition to be the World’s Most Admired Premium Spirits Company.

Projection-Mapping Feat Transforms Las Vegas' STRAT Tower Into A Bottle Of Tequila Don Julio 1942

Retrieved on: 
Wednesday, February 14, 2024

Lumen & Forge, in collaboration with Outdoor Solutions, illuminated the Las Vegas skyline by projection mapping the iconic STRAT observation tower during Super Bowl weekend.

Key Points: 
  • Not only is the STRAT the tallest building in Las Vegas and Nevada, it is the tallest free-standing observation tower in the United States.
  • Tequila Don Julio, Mexico's original luxury Tequila, commissioned this projection of a large-scale image of their iconic 1942 bottle.
  • The projection content, crafted by Lumen & Forge 's creative team, was specifically designed to complement the renowned Tequila Don Julio 1942 bottle and the architectural nuances of the STRAT.
  • Adding to the spectacle, on Sunday night, the Super Bowl LVIII logo was projected onto the Tequila Don Julio 1942 bottle image, enhancing the celebratory atmosphere.