How food shortages affect shopping habits and why people keep switching stores
Read more: Why supermarkets are rationing food and how to prevent future shortages
- Read more: Why supermarkets are rationing food and how to prevent future shortages
After some people sought alternatives to satisfy their food needs and wants during recent shortages, shop owners might wonder if this switching behaviour will have a long-term effect on their customer’s loyalty. - But loyalty can be fragile, as shown by current evidence of customers switching to independent greengrocers and farm shops amid recent food shortages.
- But if people can’t satisfy their shopping needs and so seek alternatives by switching, how long could it be before they switch back – or start shopping at an entirely new place?
- But the crisis also led to some more permanent changes in shopping behaviour, including shopping more locally and also online.