AdColony Joins Advertising ID Consortium
LOS ANGELES, Dec. 10, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and campaign performance for its partners.
- LOS ANGELES, Dec. 10, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and campaign performance for its partners.
- We believe the Advertising ID Consortium will provide reliable and effective audience identification and people-based targeting capabilities, explained Barash.
- The Advertising ID Consortium membership and LiveRamp integration are the latest steps on AdColonys ongoing efforts toward a better advertising ecosystem for all.
- The Advertising ID Consortium is an open and independent organization comprised of companies spanning the digital advertising industry that provides an open identity solution for the ecosystem.