Blueshift Launches New Capabilities for Customer Data & Customer AI at Engage Summit
SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Blueshift, the leading platform for intelligent customer engagement, announced three new powerful capabilities that help brands leverage customer data & LLMs in their cross-channel marketing. Announced at Blueshift's Engage Conference, the new innovations include a new Audience Insights module, the addition of Databricks to Blueshift's Data Warehouse Sync module, as well as new LLM-Powered product & content recommendations added to Blueshift's Customer AI.
- The new product offerings reflect the theme of Blueshift Engage this year, which is Marketing in the Age of Data & AI.
- "Today's announcement is a major milestone in making customer data & AI more accessible to marketers," said Vijay Chittoor, Co-Founder and CEO of Blueshift.
- Blueshift is making it easier to unify and activate all customer data with the introduction of Data Warehouse Sync.
- Unlock data from data warehouses and combine with real-time customer behavior in Blueshift – giving customers a wider catalog of data warehouses to sync bi-directional data with ease.