RELATABLE TAPS COOKBOOK MEDIA'S ROB BENCAL IN STRATEGIC MOVE TO EXPAND LICENSING & BRAND PARTNERSHIPS
NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Relatable, a Gen Z and Millennial focused entertainment company and leading manufacturer of the viral card game sensation What Do You Meme?, has partnered with Rob Bencal, co-founder of premier global franchise management agency Cookbook Media, as an executive licensing consultant to create new opportunities and relationships with IP owners, studios and brands in the entertainment and consumer packaged goods industry. Building on previous successful licensing partnerships with Paramount Consumer Products (SpongeBob SquarePants), Warner Bros. Consumer Products (Friends The Television Series and Seinfeld), and Jazwares (Squishmallows), Bencal will be instrumental in growing Retable's licensed business and expanding opportunities for the company with new partnerships and collaborations across games and other categories such as wellness and lifestyle products.
- Bencal serves as premiere licensing consultant to foster connections for leading entertainment-driven consumer products company.
- With the acquisition of HiT Entertainment, Bencal also managed the digital content strategy, media partnerships and content distribution for Mattel's portfolio of brands, including Barbie, Thomas & Friends, Fisher-Price and American Girl.
- "We've had some great successes to date and can't wait to see what's next now that we have Rob on board."
- For licensing and partnership inquiries, please visit relatable.com or contact Rob Bencal.